17 Best Deals From Target’s ‘Deal Days’ Prime Day Rival Sale

There’s no place like Target. While shopping online doesn’t instill the same frenzy as getting lost in Bullseye’s Playground, the Target Deal Days sale still offers an exciting excuse to browse the virtual aisles. (As if any of us ever needed another excuse to make a quick Target run.) 

The sale runs from now through July 13, and while it may be a direct competitor of Amazon Prime Day, the vast majority of these deals don’t require a membership to shop. Some of the deals are only available to Target Circle members, but the program is free to join—and joining is worthwhile if you shop at Target even semi-regularly.

The WIRED Gear team tests products year-round and sorted through hundreds of thousands of deals by hand to make these picks. Crossed out products are out of stock or no longer discounted. Our Amazon Prime Day coverage page has the latest stories, and our Prime Day Shopping Tips will help you avoid bad deals. You can also get a 1-Year Subscription to WIRED for $5 ($25 off) here.

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Gaming and Entertainment Deals

This was one of our favorite video games of 2021, and despite being a bit older now, it still holds up. While ‘90s kids will especially like it, the title is family-friendly and suitable for everyone—even those of us unfortunate enough to grow up without Aaahh!!! Real Monsters. This deal price is far lower than other discounts we’ve tracked.

Gloomhaven is one of the most popular—and most expensive—tabletop games out there. Jaws of the Lion can be played as a standalone game or as an expansion to the original. It’s suitable for two or more players ages 14 and older. 

A plethora of Lego sets are on sale, ranging from $10 Classic Brick kits to Minecraft-themed models. The inclusive Duplo and Friends lineups are also featured in this sale. The quality of the deal depends on which specific set you’re looking at, but the discounts are generally good, especially for parents looking to entertain their kids this summer. 

Target Circle Members Only

This workbook is a good option for soon-to-be kindergarteners, and the clip coupon brings it down to just $3 for Target Circle members. Choose free in-store pickup where applicable to skip the shipping fees. Be sure to check out these school supply deals for additional student savings.

This sale has nearly 50,000 titles to choose from, including classics for kids and thrillers for adults. The discount will reflect automatically during checkout. 

Household and Outdoor Deals

This isn’t an uncommon sale on our budget carpet cleaner pick, so there’s no need to rush to add it to your cart but if you’re already in the market, we think you’ll like this one for small stains (if you have a big old house that needs serious deep cleaning, maybe go for something bigger). It’s light and easy to maneuver around, and the trigger for dispensing solution is right on the handle. There are also separate tanks for clean and dirty water that can be removed for rinsing. This price is matched at Amazon. 

The bigger Hoover SmartWash we like is also discounted from Target, though it’s cheaper at Amazon right now. 

There’s a ton of clothing and shoes on sale. The selection includes options for men, women, and kids. It’s not limited to just shirts and pants, either—you can also get deals on shoes and swimsuits. Prices are reflected on the product page.

While it’s not really difficult to find deals on stand mixers around shopping holidays, this model comes in some unique and pretty colors. KitchenAid mixers are popular for good reason. They’re great for baking as well as cooking in general. While this discount is good, if you’re dead-set on getting the lowest possible price (possibly $200-$250), it’s best to wait until Black Friday to buy these.

Nothing screams “college” like one of these bad boys. These kinds of pillows are never truly comfortable, but they’re handy for homework, bedtime reading, and movie nights. This one has a fluffy covering for added softness. 

These sorts of clothing storage racks have become popular online over the past couple of years. They’re great for small apartments or bedrooms, especially if you have limited storage space. This rack has shelves on the side for holding shoes or storage bins—a feature that’s hard to find in other similarly priced versions. Consider the Gen Z cool points an added bonus. 

Health and Beauty Deals

There are many cheaper massage guns you can buy (and we like a bunch of them!), but the Pro is the best among Theragun’s line—Theraguns (made by Therabody) are kind of like the Kleenex of the percussive device world. It’s the quietest of the brand’s devices and comes with five attachment heads for tenderizing different muscles. 

The Mini is also discounted for $160 ($40 off), if you really want a Theragun but want to spend as little as possible. However, there are better options than the Mini. The triangle designs of the other Theraguns make them much more ergonomic. The Theragun Prime, which we did not test, is $250 ($50 off).

We think most people would be fine with the Theragun Elite, including athletes, but this Pro is the beast of the lineup and emits 60 pounds of force, whereas the Elite uses 40 pounds. It also has a rotating arm so it’s even easier to get the attachments hitting the right spot. If you have the money to spend, you’ll like it, but $500 is a hefty price tag on sale.

You can still enjoy some of Therabody’s tech without shelling out hundreds. This Wave Roller combines traditional foam rolling with the vibrations of a massage. It’s not going to get into knots quite as efficiently but you could pair it with a cheaper massage gun if you need it.

Deals on Everything Else

Target Circle Members Only

This is an extremely easy way to make your purchases even cheaper. Let’s say you have $100 worth of merchandise from the Deal Days sale in your cart. Purchase a gift card for that amount using this coupon and you’ll save an additional 5 percent on whatever you were planning to purchase. The card can be delivered via email or text, so as long as your coveted items won’t sell out immediately, this deal is worthwhile. 

Spend at least $50 on food and beverages and choose free same-day pickup or delivery to snag a free $10 gift card. There are a few exclusions to this deal, but it’s an easy way to save some cash if you were planning on restocking some groceries anyway. 

This sale features a somewhat random assortment. Discounted gift cards are only worth buying if you were planning on spending the money anyway. Options include Fandango, Vudu, and Domino’s, and there’s also a restaurant option that can be redeemed at a few different national chains. 

If you’re a Target Circle member, it’s worth checking to see whether or not your account is eligible for this offer, which gets you 10 percent off a purchase. The offer expires on July 13. There’s a list of exclusions, and not all accounts are eligible; Your mileage may vary.