JBL: JBL launches ‘Live 660NC’ and ‘Live Pro+ TWS’ headphones, price starts at Rs 14,999

Audio brand JBL has launched two new noise-canceling headphone models — JBL Live 660NC, a wireless over-ear Noise Cancellation (NC) headphone and JBL Live Pro+TWS, an in-ear NC true wireless headphone. Each comes packed with JBL Signature sound, Adaptive Noise Cancelling capabilities with Smart Ambient, and hands-free control with integrated voice assistants.
The JBL Live 660NC is available offline in large-format retail stores and multi-brand outlets in metros for a price of Rs 14,999 in three color options – Black, White and Blue. The JBL Live Pro+ TWS is available offline in large-format retail stores and multi-brand outlets in metros for a price of Rs 16999/- in two color options – Black and White. Both headphones can also be purchased from the company’s website.
JBL Live 660NC
The Live 660NC is an over-the-ear headphone and comes with up to 40 hours of claimed battery life while using Adaptive Noise Cancelling or 50 hours without. JBL claims that with the help of Speed Charge technology, a 10-minute charge will make these headphones give a playtime of 4 hours.
It comes with a Smart Ambient technology to keep the noise away and stay focused or be aware of the surrounding environment while listening to your favorite tunes and have a conversation without removing the headphones. Its multi-point connection capabilities enable easy swapping between two separate devices, claims JBL. It comes equipped with Device Action support for access to preferred voice assistants, using voice commands or with a press-and-hold function on the ear cup.
JBL Live Pro+ TWS
The JBL Live Pro+ in-ear true wireless headphones are equipped with Adaptive Noise Cancelling with Smart Ambient technology for consumers to have natural conversations without removing the earbuds. It also includes three mics in each earbud with echo-cancelling technology, which, the company claims, makes for crisp, clear calls, even in noisy and windy environments. The Device Action support is meant to allow easy access to preferred voice assistants using voice commands or with a tap on the earbud. The headphones are IPX4 water-resistant and with Qi-compatible wireless charging, 10-minutes of quick charge equals 1 hour of instant playback, claims JBL.