WhatsApp Business Account Feature: WhatsApp to soon get message rating feature for businesses – What it is and all other details

By Scott Marlette Last updated Oct 27, 2021

WhatsApp has reportedly just submitted a new update through the Google Play Beta Program. The update brings the version up to 2.21.22.7 and introduces Message rating feature for business accounts. As reported by WaBetaInfo, the feature is rolling to select Android and iOS beta users. Here’s everything you need to know about the new feature

How will message rating for business accounts work?

The message rating feature will allow users to rate messages from businesses to give them feedback. They will be able to rate a message in stars, with five stars being the maximum and one star being the lowest.

How to rate a message in WhatsApp Business chat?

To rate a message received from a WhatsApp Business account, tap and hold a message to open the dialog box. Here, you will see the new ‘rate option’ alongside ‘copy’ to rate the message.

Image Credit: WaBetaInfo

No option to give direct feedback as of now

WhatsApp currently gives no option to rate a business account directly. With the new feature, users will be able to rate messages from business accounts on WhatsApp.

The feature will be available only for business accounts only

Whatsapp users will be able to rate messages received from business accounts only. It will not be available for messages received from regular WhatsApp users.

Will the new feature break end-to-end encryption?

When a user rates a message, WhatsApp cannot see its content and cannot see who rated that message. The feedback will be anonymous. The feature reportedly does not break end-to-end encryption of messages and therefore the rated messages remain invisible for WhatsApp.

What does the message rating feature mean for business account users on WhatsApp?

WhatsApp and business accounts would be able to see general feedback about sent messages from the business account. However, they will not be able to see who rated them. In its rating alert, WhatsApp states that these ratings will help businesses improve their messages to customers.

Is the feature available for all WhatsApp users currently?

No, this feature is reportedly rolling out for beta users on Android. A few iOS users have mentioned seeing it as well.

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