Apple sues Ukrainian director of superhero satire movie Apple-Man for brand damages

Being the world’s most profitable company, Apple is constantly in a legal dispute with someone either on the lawsuit initiating (usually over its brand image) or on the lawsuit receiving side (usually with various patent trolls).

Did you notice why Apple may have initiated court proceedings against the movie’s trademark application approval by the USPTO that precedes its theatrical release? Yes, the movie is called “Apple-Man” and the lawyers from Cupertino are worried it can be “associated with, or approved, endorsed, or provided by Apple,” according to the wordy 467-page court documents. 

Mr. Moskalenko is not giving up on his superhero satire brainchild because he thinks if the trademark approval is struck down, Apple may go after the movie’s release, too. In any case, this is way more publicity for the Apple-Man movie that he had probably envisioned when he embarked on making it. 

After all, the movie’s “main character is a superhero Apple-Man who has a superpower to levitate apples” with all the unforeseen consequences for the Apple brand stemming from his particular health craze. We kid, but what do you think, is Apple going too far worrying about its brand image this time around?

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechNewsBoy.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.