epson: Epson retains No. 1 position in projector market in India: Report – Times of India
Epson, digital imaging and printing solutions major, has announced that it has retained its No. 1 position in the Indian Projector market for FY2021. According to the latest data published by FutureSource Consulting, Epson had a market share of 25.46% for the period.
Epson reportedly led across both B2B and B2C segments. According to the report, Epson sold 36,625 projectors out of the overall 143,858 sold in India in FY21, reinforcing its position as the country’s No. 1 projector brand. Due to the prevailing conditions, education and corporate sales saw a significant decline. However, the demand for projectors for home entertainment increased significantly.
FutureSource Consulting, market specialists in visual displays, confirmed that Epson has also been the worldwide market leader for 21 straight years, from calendar year 2001 onwards, with a worldwide market share of 44.1% in the calendar year 2021.
Harish A K, Senior General Manager, Visual Products, Epson India, “We are delighted to retain the No.1 position in the Indian projector market for FY2021. This is our seventh year of leadership in the projector market and is testimony to the faith and trust consumers have in the brand. Epson is constantly refining its projection technologies and has been creating outstanding visual experiences for both business and home consumers. The growing demand for projectors for home entertainment last year was extremely encouraging, and with Covid abating the demand in the education and corporate segment has picked up too. We expect FY2022 to be a very good year for sales.”
Epson attributes its success to its proprietary 3LCD technology which it claims delivers vibrant and true-to-life images with up to three times higher colour brightness and a higher colour gamut.
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