Philips launches first-ever Sneaker cleaner in India: Price and how it works – Times of India

Philips has launched a first of its kind Sneaker Cleaner in India. The company says that the – Sneaker Cleaner GCA1000/60 – helps keep sneakers spotless and crease-free.
Philips Sneaker Cleaner: Price and availability
The Sneaker Cleaner GCA1000/60 is priced at Rs 2,595. It comes with two years of worldwide guarantee. The Sneaker Cleaner comes in a Black and Yellow colour combination. It is exclusively available for purchase through Philips Domestic Appliances e-store.
Philips Sneaker Cleaner: Specifications and features
The Sneaker Cleaner GCA1000/60 is a portable handheld sneaker cleaner that promises to make cleaning your sneakers “a seamless, hassle-free, and affordable experience.” The handheld Sneaker Cleaner comes with effective bristles and a water-resistant head, which works at a touch of a button.
There are three different brushes that offer multifunctionality, which saves time and effort by automating rubbing and scrubbing. The three brushes included in the package are – Soft Brush – suitable for mesh and canvas; the Hard Brush – for textured rubber or shoe bottoms; and the Soft Sponge for – PVC, leather, and suede materials.
Philips’ Sneaker Cleaner features a motor with 500RPMs. It further has IPX5 water resistance. Moreover, the device is cordless and weighs 0.35Kg. The company has included 4x 6V AA batteries, with a promised run time of 80 minutes.
Gulbahar Taurani, MD, and CEO of Philips Domestic Appliances, India Subcontinent, said, “Given the dearth of holistic, one-stop solutions that help consumers keep their kicks fresh and clean, we have launched an industry-first device – the Philips Sneaker Cleaner GCA1000/60; a convenient, effective, and easy on pocket shoe maintenance & laundry solution. The Sneaker Cleaner reiterates our brand’s core philosophy of innovation, giving consumers a hassle-free and superior experience, thus making their lives simpler, at home.”