Canalys’s new joint report talks about the overall performance of smartphones during the whole year, along with the smartphone share numbers for the fourth quarter of 2022 (October to December). According to the report, the industry is looking fairly grim. The market decreased by 17% in Q4, when compared to its growth in Q4 2021. Full-year shipments also saw an 11% device, which brought the numbers lower than 1.2 billion.
How did leading smartphones fare in Q4 2021?
According to the report, Apple captured the largest market share in Q4, thanks to the launch of its new iPhones which generally come out during the last quarter of the year. It recorded its highest ever market share at 25%. Samsung came second by capturing a 20% share, while Xiaomi came third on the list with an 11% share. Interestingly, Oppo landed on the fourth spot on the list with a 10% market share, and Vivo came in fifth with 8% of the share. There was also an “Others” category which made for 26% of the market share.
If you take a look at the growth in the fourth quarter of 2021, you’ll see that Apple’s share grew by 2%. At the same time, Samsung’s and Oppo’s shares grew by 1%. Vivo’s share, on the other hand, remained the same, while Xiaomi’s shares dropped by 2%. It is believed that Xiaomi’s drop was “largely due to challenges in India”, which just goes to show how powerful the Indian market is.
How did smartphones fare throughout the year?
The year paints a slightly different story. Samsung captured the majority of the market with 22%, while Apple came in second with 19%. Xiaomi held 13% of the market share while Oppo and Vivo had 9% share. When compared to the previous year, Apple and Samsung both gained a 2% share, Xiaomi and Vivo lost 1% and Oppo lost 2%.
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