As per a report by Podnews, the feature, also titled ‘YouTube feature experiments’, will let users upload podcasts and measure them on the YouTube Studio. It will show podcast analytics on the desktop that includes performance, audience numbers, and revenue insights.
According to YouTube, users who have enrolled for the beta testing will be able to upload podcasts under the ‘create’ button. Currently, the Create button, when expanded lets YouTubers upload a video, create a text post and start a live stream.
Additionally, creators would also see podcasts under a new “Podcasts tab” in the content menu. Existing playlists will also be able to be set as podcasts using a new option in the three-dots menu.
Additionally, the content menu will be updated and a new ‘Podcast’ tab will be added to the list. YouTube will also give users the ability to set their existing playlists as podcasts. The ability to set playlists as podcasts will be located in an option (which remains unknown as of now) in the three-dots menu.
“To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment that allows you to create a podcast or set an existing playlist as a podcast within Studio. If you’re a creator in the experiment, you’ll be able to 1) upload a podcast by selecting Create > New podcast 2) view all your podcasts in the Content menu under a new Podcasts tab & 3) mark existing playlists as podcasts by selecting three-dot menu > Set as podcast. You’ll also be able to measure your podcasts in analytics, where you’ll see a set of tabs with performance, audience and revenue insights for each podcast show,” reads the YouTube support page.
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