A low-key listing on road to recovery: Snapdeal banks on thrift lifestyle, SaaS, offline chain
Synopsis
The e-commerce platform is highlighting its niche value-commerce play along with an omnichannel plan that is in the works, and Unicommerce, a fledgling SaaS venture. However, these projects, which are yet to prove money gainers, will put to test the company’s execution prowess. Will the markets buy the pitch?
Snapdeal is going to the public market when its financials are on a decline. Unlike other e-commerce firms which saw the pandemic fuelling their sales volume and customer adoption, the small business of Snapdeal further shrank during this period. Its revenue for FY21 halved from the previous year. At the current rate, its revenue is likely to be flat and losses double in the current financial year. In essence, operating metrics worsened compared
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