Bharti Airtel has announced that it has acquired a strategic stake in Lemnisk (Immensitas Private Limited) under its Start Up Accelerator Program. Bengaluru-based startup Lemnisk offers real-time marketing automation and Customer Data Platform (CDP) capable of orchestrating one-to-one personalization and cross-channel customer journeys at scale aimed at increasing conversions, retention, and growth for enterprises.
What is Airtel Startup Accelerator Program
Airtel Startup Accelerator Program is part of Airtel Digital. Under this, the company invests in early-stage start-ups working on technologies that add strategic value to Airtel’s business offerings. The program aims to give startups the opportunity to deploy their technologies and applications at a massive scale, which includes 350 million-plus retail customers and 1 million-plus businesses. In addition to funding, the programme offers mentorship from Airtel’s leadership team and access to Airtel’s global strategic partners.
What the acquisition means for Airtel users
Airtel and Lemnisk will work together to build what the company says world’s largest CDP platform. This will be done across Airtel’s digital businesses including Ad-tech (Airtel Ads), Digital Entertainment (Wynk Music and Airtel Xstream) and Digital Marketplace (Airtel Thanks App). In future, Airtel plans to offer this service to its enterprise customers through Airtel IQ, which is claimed to be the world’s first network integrated Cloud Platform as a Service (CPaaS). The platform will offer enterprises an opportunity to create a nimble, scalable, and omni-channel engagement for their customers.
“We are delighted to welcome Lemnisk into the Airtel Start Up accelerator program and be a part of our digital innovation engine. We see great potential in this alliance and together with Lemnisk we aim to create world’s largest CDP platform. Lemnisk’s real time marketing automation engine is a natural fit for us , where over 350 million customers interact with brands daily through multiple touch points,” said Adarsh Nair, CEO, Airtel Digital.
Subra Krishnan, Co-founder & CEO, Lemnisk, said, “My co-founders, Rinku Ghosh and Praveen DS, and I are very excited to strategically partner with Airtel and work together to unlock enormous value from customer data, while keeping privacy and consent frameworks at the core. There is really no global parallel for what Airtel wants to achieve, and that is inspiring for us. Airtel’s ambition aligns with our vision to offer a single frictionless platform to super large enterprises that both organizes and activates high volume and high velocity data. We are looking forward to achieving great things together.”
The deal is subject to all applicable statutory approvals.
What is Airtel Startup Accelerator Program
Airtel Startup Accelerator Program is part of Airtel Digital. Under this, the company invests in early-stage start-ups working on technologies that add strategic value to Airtel’s business offerings. The program aims to give startups the opportunity to deploy their technologies and applications at a massive scale, which includes 350 million-plus retail customers and 1 million-plus businesses. In addition to funding, the programme offers mentorship from Airtel’s leadership team and access to Airtel’s global strategic partners.
What the acquisition means for Airtel users
Airtel and Lemnisk will work together to build what the company says world’s largest CDP platform. This will be done across Airtel’s digital businesses including Ad-tech (Airtel Ads), Digital Entertainment (Wynk Music and Airtel Xstream) and Digital Marketplace (Airtel Thanks App). In future, Airtel plans to offer this service to its enterprise customers through Airtel IQ, which is claimed to be the world’s first network integrated Cloud Platform as a Service (CPaaS). The platform will offer enterprises an opportunity to create a nimble, scalable, and omni-channel engagement for their customers.
“We are delighted to welcome Lemnisk into the Airtel Start Up accelerator program and be a part of our digital innovation engine. We see great potential in this alliance and together with Lemnisk we aim to create world’s largest CDP platform. Lemnisk’s real time marketing automation engine is a natural fit for us , where over 350 million customers interact with brands daily through multiple touch points,” said Adarsh Nair, CEO, Airtel Digital.
Subra Krishnan, Co-founder & CEO, Lemnisk, said, “My co-founders, Rinku Ghosh and Praveen DS, and I are very excited to strategically partner with Airtel and work together to unlock enormous value from customer data, while keeping privacy and consent frameworks at the core. There is really no global parallel for what Airtel wants to achieve, and that is inspiring for us. Airtel’s ambition aligns with our vision to offer a single frictionless platform to super large enterprises that both organizes and activates high volume and high velocity data. We are looking forward to achieving great things together.”
The deal is subject to all applicable statutory approvals.
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