Synopsis
Tata Group, led by N Chandrasekaran, shows no sign of a late entrant’s desperation as it opts for the inorganic route to build its e-commerce platform. Its M&A team engages with target companies for months, drives down prices, and gains control by infusing funds in tranches via various instruments. The founders, too, rely on the group to enable them to take their ventures to the next level.
Tough bargains, protracted deal talks, discounted pricing, convertible instruments, and value buying of market leaders characterise Tata’s startup acquisition strategy as Bombay House adds a string of consumer-Internet ventures to power its digital-business ambitions. Tata Digital has acquired e-grocery market leader Bigbasket and e-health platform 1mg, besides investing in wellness platform Curefit. It is on the prowl for more.In a fortnight
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