Amazon Fire TV’s new overhaul streamlines discovery and search

Various video streaming platforms have their advocates, with Roku and Apple TV hardware, along with Google’s Chromecast, frequently getting the nod from viewers in the know. But Amazon’s Fire TV sticks (and cube and TV) are also major players on the streaming scene, and they have the distinct advantage of integration with the ever-popular Amazon Alexa for everything from voice search to smart home automation.

TechRadar has knocked the Fire TV platform down a notch In previous reviews for having a somewhat confusing and ad-filled interface. Another Fire TV complaint: its search feature turned up unrelated content and also aggressively steered viewers toward options for purchase on Amazon Prime Video. Amazon must have been paying attention, because it just dropped a series of enhancements that aim to streamline the look of the Fire TV interface while improving its search function.

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