Amazon Prime Day 2021: Everything you need to know about Amazon’s shopping event

Prime Day, Amazon’s summer shopping event, will return for a seventh year. This year it will be held earlier than usual, on June 21 and 22. If 2021 is anything like last year, we’ll see deals on over a million products on Amazon sites around the world. 

Read on for what you need to know about Prime Day and how to prepare.

Note: To take advantage of Prime Day sales, you must be a member of Amazon Prime. This service is Amazon’s $119-a-year club that offers free two-day shipping on orders, as well as a litany of frills and various promotional offers. New Prime members get a free 30-day trial, which means you can sign up, get the Prime deals, and then dump the membership before the bill comes due.

What to expect

It’s not quite the scope of but Black Friday, but Prime Day can be a very nice mid-year event for bargain hunters. As with previous years, expect Amazon devices to be a big part of the deals. In the past, we’ve also sen nice price cuts on phones and accessories, Bluetooth headsets, smartwatches, streaming devices, mechanical keyboards, mice, and gaming headsets. We’ve spotted some nice buys for desktops, laptops, and Chromebooks, too.

Prime Day tips

Let us guide you to the best deals

If you want to avoid doing any legwork, we’ll be posting our own curated lists of the best deals on electronics and tech. Just check back here or the PCWorld homepage for the links. Easy-peasy.

Do your research

If you plan to strike out on your own, it pays to do your research. Like any retailer, Amazon mixes true deals with “sales” that are really just regular prices (or close to it) with a deal tag. To avoid that pitfall, look up historical prices before buying.

We’ve always recommended for this, but recently we’ve been using instead. Keepa has nicer price history graphs that you can adjust on-the-fly.

keepawide IDG

Amazon price history site

For example, let’s say you see a deal on the Corsair K95 RGB Platinum mechanical keyboard with Cherry MX Speed switches. You’d type Corsair K95 RGB Platinum into Keepa, and find the historic pricing of that product (pictured above).

Keepa says the best pricing on this keyboard in the prior year was $110 in February, and that the highest was $200 in August. With that information, you have the tools to decide whether that keyboard is worth the current sale price.

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