With about one month to go until Apple formally introduces the iPhone 13 series, a new report courtesy of TrendForce predicts wider mmWave availability, bigger batteries, and several other details.
Apple plans bigger batteries and wider mmWave availability
One of the iPhone 13 and iPhone 13 Pro areas of focus will be the chipset, according to TrendForce’s latest investigations. It expects the new A15 Bionic to be built on the 5nm+ manufacturing process, enabling better performance and efficiency.At the same time, it’s believed Apple will switch the circuit board design inside its iPhones from the previous rigid-flex PCB models to a newer system-in-package (SiP) with flexible PCB, a move that should save space and translate into bigger batteries.
An exact number of countries has not been included, though it seems likely that Western Europe including the UK and Germany, as well as other developed regions, will gain access to the feature.
Expected iPhone 13 and 13 Pro prices
TrendForce is also taking the bold move of predicting pricing, with the expectation being that Apple will retain what the research firm calls its current “aggressive pricing strategy” to boost sales.
If that is true, we can expect the iPhone 13 series to be priced as follows:
- iPhone 13 mini — $699
- iPhone 13 — $799
- iPhone 13 Pro — $999
- iPhone 13 Pro Max — $1,099
Apple’s iPhone supercycle could continue for another year thanks to the iPhone 13
The research conducted by TrendForce would suggest that Apple’s current supercycle will continue into a second consecutive year. China plays an important role in that trajectory due to the iPhone’s ability to dominate the high-end smartphone market in the region.
Following the US trade sanctions against Huawei, which cut off chipset supply, there’s a huge gap left in the Chinese flagship segment. Local players like Oppo and Xiaomi have done their best to attract customers, but it takes time to build up a premium reputation, hence Apple’s success since the iPhone 12 launch last year.
On a global scale, TrendForce expects total iPhone shipments to experience a 30% year-on-year increase in the current quarter thanks to the iPhone 13 launch in late September. That’ll be followed by a smaller 5% year-on-year increase in the holiday period.
With that in mind, total iPhone shipments for the second half of 2021 are likely to surpass those for the equivalent period in 2020. Apple’s market share for 2021 as a whole could stand at 16.7%, if the research firm’s calculations are correct.
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