Apple CEO Tim Cook hits Europe for a full-fledged tour: Key details

Apple CEO Tim Cook is on a Europe tour and he’s been posting updates on Twitter about the Apple Stores and offices he has visited and the people he’s meeting. This is Cook’s first major public tour outside the United States ever since the coronavirus pandemic began.
The Apple CEO’s first stop was the UK and he launched the new App Store Foundations Program for women there.
“It’s good to be back in London! I really enjoyed spending time with customers and with our incredible team at Apple Covent Garden this afternoon. Thanks to everyone for the warm welcome!”, Cook tweeted.

Cook’s next stop was London’s Southbank Center, which has teamed up with Apple over increasing representation in the arts. Apple is also planning to open its new UK office in the Battersea Power Station building.
“As part of our work to address challenges in racial equity and justice, we’re excited to partner with Southbank Centre to increase representation in the arts. This is a wonderful program designed to unlock people’s full creative potential, and we’re thrilled to be a part of it.”, the Apple CEO tweeted.

Cook paid a visit to the Apple Brompton Road store and then went to meet the developers on the new App Store Foundations Program. Next, he attended a performance at Apple’s Platoon Studios.
He also cheered for the AFC Richmond, the fictional “Ted Lasso ” football team, alongside Apple’s Eddy Cue and Ted Lasso actors.

After England, Cook is now visiting Germany. It is not yet known which country in Europe he plans to go next to.