Apple’s iPhones and other devices have become increasingly expensive, and the company may be using alternative sales models to help soften the blow. Bloomberg sources claim Apple is developing a subscription service for the iPhone and other hardware. Akin to the iPhone upgrade program, you’d pay a monthly fee rather than an up-front cost or financed instalments.
Other details weren’t available as of this writing, including pricing and availability. However, Apple’s upgrade program currently requires $35 or more per month to get both yearly iPhone upgrades and continuous AppleCare+ coverage.
The company hasn’t been shy about moving toward subscriptions. Digital services like Apple Music, TV+ and Fitness+ have accounted for a rapidly growing slice of the firm’s revenue, and have helped soften the ups and downs of seasonal sales cycles as well as a relatively stagnant phone market. A broader hardware subscription offering would expand this strategy — Apple could count on a steadier revenue stream, particularly from customers who’d otherwise wait longer to replace their gadgets.
Developing…
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