Apple launches new app that could help it improve Siri

By Scott Marlette Last updated Aug 20, 2021

Those iPhone users who would love to see improvements made to Siri will have a chance to have their feedback heard by Apple. As noted by TechCrunch, a new app has been launched called Siri Speech Study (love the alliteration) which will share with Apple voice requests made to Siri by iOS users, and other feedback. The app doesn’t explain what the goal of the study is nor does it explain how to become a participant in the study.

The app does offer a link to a license agreement and those interested in participating can leave their Apple ID number to be considered. Apple told Tech Crunch that consumers cannot decide to install the app and join the study; they have to be invited by Apple to participate. The study is available in the U.S., Canada, Germany, France, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, and Taiwan.

You might recall that Apple had a third-party company grading Siri’s performance by listening to tapes made of users’ interactions with the voice assistant. But after it became known that snippets of personal talks with doctors and even some sexual activity was captured on these tapes, Apple suspended the program. Other companies like Google and Amazon were running similar programs for Assistant and Alexa, respectively.

The Siri Speech Study app is available by invitation only

All three tech firms said that by grading how their voice assistants handled certain requests, they could improve the user experience. Apple did say at the time that less than 1% of users’ daily interactions with Siri were passed along to the third-party contractor that was hired to rank Siri’s responses.

Apple needs to make Siri a stronger competitor to Google Assistant; the latter is a feature that could lead a consumer sitting on the fence to choose an Android phone over iOS.

The Siri Speech Study app allows users to tell Apple what they were trying to say in situations where Siri misheard them. At the same time, if Siri was activated even though no one said “Hey Siri,” that mistake also could be mentioned to Apple. Users will be able to see a list of the requests they made to Siri and then decide which ones to send to Apple for further analysis.

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