Apple quietly and sharply reduces the free-trial period for Apple Music

By Scott Marlette Last updated Feb 5, 2022

For years, Apple has given first-time subscribers to Apple Music a free three-month trial. In a subtle move noted first by Mac Otakara, the free trial period has been reduced to just one month in countries including the U.S., Canada, Australia, Japan, the U.K., and other markets as well. It should be noted that this has no impact on the six free months of Apple Music that are awarded for a limited time to buyers of certain Apple devices like the AirPods, HomePod mini, and Beats products.

There is no change in the pricing of the service which kicks in following the end of the free trial. Each month will cost you $9.99. For $14.99 a month, you and five other family members can subscribe to the Family Plan. Students pay $4.99 monthly, but this price is available to college students only and subscribers must be verified college students.

Save money with Apple’s new voice plan

Apple has added a new tier of service called the Apple Music Voice Plan. For $4.99 per month, you can access and navigate Apple Music using your voice and Siri. This plan doesn’t offer spatial audio, nor is the full catalog available with lossless audio as offered with the other plans.

Apple reduces the length of Apple Music’s free trial from three-months to one-month

Apple’s biggest competitor in the music streaming industry, Spotify, also offers a one-month free trial for its premium tier. However, in the U.S. and other select countries, Spotify is offering two free months for a limited time. And those subscribing to Spotify’s premium service via PayPal are entitled to three free months.

The tech giant hasn’t promoted the reduction in the trial period as you might imagine. The change takes effect starting this week and for the first time since the service debuted in 2015, those who have never subscribed to Apple Music will get just one month to decide if they want to pay for the service.

Will the reduction in Apple Music’s trial period help or hurt Apple?

Will this lead to stronger growth for Apple Music as trial subscribers will have to whip out their wallets two months earlier if they want to continue streaming the service? Or will more trial subscribers give up after one month and look for some other platform to stream music over. Knowing Apple, we would imagine that the company did some research before making this move.

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