Apple threatens to fire employee over viral TikTok video: Report – Times of India

A TikTok video by an Apple employee that went viral has landed her in trouble as the tech giant has threatened to fire her, as per a report by The Verge. Apple thinks that the employee “breached company policy” by identifying herself as an Apple employee in the video where she gave iPhone-related security tips and advice. The employee who posted on TikTok is Paris Campbell, who has reportedly worked in Apple retail for six years and is a repair technician currently.
It all began when Campbell responded to a video from another user who lost her iPhone and then began to get “threatening” text messages.

“I can’t tell you exactly how I know this information, but I can tell you that for the last six years, I’ve been a certified hardware engineer for a certain company that likes to talk about fruit,” Campbell said in her own video, and then advised the woman not to cave in to the demands of the extortionists by saying: “Your phone is actually useless to them, and you’re the only person that can save them, and I suggest that you don’t.”, the report quotes her from the video.
The response video of Campbell “almost immediately” went viral and had over 5 million views within 24 hours of being posted, says the report. Soon, Campbell got a call from her manager on which she was told to remove the video from Tikok or face disciplinary action “up to and including termination.”
Campbell then made a follow up video titled “Dear Apple.” and posted it on TikTok.
I’ve never actually identified myself as an Apple employee until this video,” she said. “Funny thing is, though, after reviewing the social media policies… nowhere does it say I can’t identify myself as an Apple employee publicly, just that I shouldn’t do so in a way that makes the company look bad.”