Apple to increase App Store prices in multiple countries starting February 13

The prices of applications and in-app purchases on the Apple App Store are set to increase in multiple countries. Apple has updated its blog post to confirm that App Store prices will be hiked in countries including — the UK, Egypt, Colombia, Nigeria, Hungary, Norway and South Africa. The Cupertino-based tech giant has also said that the new prices will be applicable from February 13. The App Store prices in so. However, these countries might not see a price hike in the App Store.
As per the blog post, the company claims that it periodically prices on the App Store in certain regions “based on changes in taxes and foreign exchange rates”. Apple adds that these adjustments are done using “publicly available exchange rate information from financial data providers”. These changes help the iPhone maker to ensure that prices for apps and in-app purchases remain equalised across all storefronts. Here are all the details about the App Store price changes:
App Store price changes: More details
App Store prices in Uzbekistan are set to decrease as it will reflect a reduction of the value-added tax rate which has gone down from 15% to 12%. The company has also announced that the prices in the App Store won’t change in Ireland, Luxembourg, Singapore and Zimbabwe. However, the proceeds in these countries will be updated to reflect the tax adjustments. Moreover, by the end of January local developers who are selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand and Uzbekistan will also be able to see an increase in proceeds.

How will these changes help users
The company has also explained how the upgraded pricing capabilities that will be applicable from spring 2023 will help users. These new prices for apps and in-app purchases will offer users 700 more price points and more flexibility to set prices per storefront. This will help users to manage foreign exchange rate changes without depending on the “globally equalised prices”.
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