Apple TV+ made history last week by becoming the first streaming service to win an Oscar in the all-important Best Picture category, and the award has boosted its subscriber numbers drastically by 25%, reports Variety.
The award went to its CODA heartbreaker that follows the challenges of a deaf family with a hearing child, and the title has been watched three times more than in the week prior to its Oscar win.
The co-production is actually a remake of the 2014 French-Belgian film La Famille Bélier that was filmed on location in the U.S., sharing a producer with the original movie. Apple snatched its distribution rights immediately after the world premiere on January 28, 2021, at the Sundance Film Festival, for a record for the event $25 million.
Apple has been paying exorbitant amounts for movie and TV series distribution or development since the inception of its TV+ streaming service, and the vision and investment of Apple’s TV+ team finally paid off with this somewhat surprising Oscar winner. CODA grabbed two other 2022 Oscar awards, too, for Best Supporting Actor (Troy Kotsur), and Best Adapted Screenplay.
It’s a watershed moment for streaming services, given that big movie festivals have been snubbing their originals for a while now, especially if they didn’t have a theatrical release many months prior to the cameo on the streamer.
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! TechNewsBoy.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
