Apple used an Uno reverse card to evade the law, and it may have worked
AppleInsider reports that the CMA released a Market Study Notice, but as per Apple’s appeal, it doesn’t adhere to established requirements, for where the law requires the use of the word “Must”, the Notice itself contained “Shall”. Clever.
How did usage of the word “Shall” save Apple from a legal investigation?
But why would Apple want that in the first place? Well, if the CMA does find something, and manages to prove that it’s affecting the concept of fair competition in a negative way, that would mean that Apple is doing something wrong. Which, in turn, would mean that they have to sort it out asap. Do you see how that may cost time and money? Well, why do that, when you can focus on the expected iPhone 15.
Regardless of the outcome, Apple’s law team certainly deserves kudos for figuring out a way to withhold the imminent investigation. But what this entire ordeal means factually remains for your imagination to dissect.
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