Apple will reportedly start using in-house displays for its watches by 2024

Apple will begin replacing its mobile devices’ displays with its in-house screen technology as soon as next year, according to Bloomberg. The tech giant will reportedly start with its highest-end Apple Watches in late 2024 and will swap the devices’ current OLED screens with its own microLED technology. Bloomberg says Apple’s homegrown display tech will also make its way to its other devices, including the iPhone. The new display is brighter with more vibrant colors and will reportedly make it seem as if watchfaces and other content are painted on top of the glass. Plus, it can be viewed better at an angle.

The publication first reported about Apple’s efforts to develop its own display way back in 2018. Apparently, Apple was originally working to introduce its technology in 2020, but it was hampered by the costs and technical challenges associated with the development. Those same concerns also prevented the company from including larger displays in its plans and had prompted it to focus on making the Watch the first device with its in-house screen. 

Despite the delay and potential future delays — Apple might push back the display’s debut to 2025, Bloomberg’s sources said — the technology is one of the company’s most critical projects. The tech giant has reportedly spent several billion dollars on its development and is already testing the new screen on an update to the Apple Watch Ultra. It’s also test manufacturing the screens in its facility in Santa Clara, California, though it may ultimately outsource its mass production.

As Bloomberg notes, Apple’s shift to its own displays could be a big blow to its suppliers, mainly Samsung and LG. But the manufacturers may have been bracing for it for quite some time now: After all, it’s no secret that Apple has been developing its own components in a bid to lessen reliance on third-party companies. It had previously moved away from Intel processors to its own chips for Mac computers and its reportedly planning to use its own wireless chipsets in iPhones by 2025.