Apple’s latest holiday ad promotes a feature that brings AirPods users together

By Scott Marlette Last updated Nov 18, 2022

Apple has had its share of amazing holiday ads. Perhaps the one that always sticks out in this writer’s mind is the 2013 spot. This is the one where a whole family drives to visit Grandma and one of the kids seems too focused on his iPhone instead of joining in on the holiday celebrations. And just when it seemed that this kid was going to end up disowned, he calls for the entire family to sit around the television so they can watch the touching family video he created with his iPhone.

The father, who seconds before appeared to be giving up on his son, gives him a huge hug. And let’s not forget the money shot: Grandma is weeping as she watches what her grandson created with his iPhone. It was a brilliant ad and you can still watch it on YouTube.

But that was then, this is now. Apple has released a new video that not only might be its holiday ad for 2022, but it also promotes the Audio Sharing feature on compatible AirPods and Beats headphones. This allows you to share what you’re listening to with someone else wearing any AirPods model including the AirPods Max. All you need to do is bring the AirPods near the iPhone, iPad, or Apple TV that you’re listening to and the AirPods will connect instantly after the tap of a button.

The small print on the bottom of Apple’s website notes that Audio Sharing “works with iPhone 8 or later and iPod touch (7th generation) with the latest version of iOS; and 12.9-inch iPad Pro (2nd generation or later), 11-inch iPad Pro, 10.5-inch iPad Pro, iPad (5th generation or later), iPad Air (3rd generation or later), and iPad mini (5th generation or later) with the latest version of iPadOS.”

Now that we got that out of the way, let’s turn to the tape. Two bored Apple AirPods Pro owners are sitting in a Cafe when one decides to share his audio with the other. So off go the pair to dance while sharing the song “Puff” (by Bhavi and Bizarrap) on their AirPods Pro earbuds. Besides dancing, it turns out that both of them have a very Disney-like skill. They can turn things into snow (including a car).

After jumping from a bridge, timing the leap perfectly to land in a truck that then turns to snow, our heroes give each other five and both turn into snow. Cue the tagline: “Share the joy.”

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