Apple’s new $2,000 Studio Display has a webcam and iPhone chip inside

Packed into a body that looks like the new M1 iMacs, Apple has built what looks to be a great 27-inch display for creators.

This screen can hit 600 nits of brightness and has a 5k resolution. Apple has also packed in True tone to adapt to the light in your room. But don’t worry because you can turn it off when you want to take advantage of the whole p3 wide colour gamut. Apple also offers a similar option to get a nano texture applied to the glass to help cut down on reflections a little more.

The nano-coating costs extra, of course, but prospective buyers will be happy to know that this option does cost considerably less than the older $6,000 Pro Display XDR. The base model of the new Studio Display starts at a much more reasonable $2,000 CAD. If you add all the add-ons, the display costs $2,900.

The base model only comes with a tilting screen but Apple sells other stands to provide more robust monitor motion including height adjustments. You can also buy a VESA mount.

To help justify the price, Apple added an A13 Bionic chipset to help run some extra features. For instance, since there’s a 12-megapixel webcam built into the Studio Display, it can use Centre Stage, the iPad feature that keeps the user in the frame during a call. There are even three microphones in the display to help make sure you have clear audio during your calls. It’s unclear yet if these display features would work if it were connected to a Windows machine or an iOS device.

The tech giant is also hyping up the Dolby Atmos-enabled speakers that can output music with Spatial Audio. Apple has a reputation for cramming really amazing speakers into its computers so it will be interesting to see how this sounds when we go hands-on later this month.

On the back of the display, Apple is providing  3 USB C ports and a single Thunderbolt jack. That means you can easily hook up other displays or computers, and it can even fast charge the new 14-inch MacBook Pro.