Synopsis
MyGate, the security-management app for apartment complexes, has segued into a lead-generation platform. But classified businesses have not historically fared well in the Indian market. For its partner services to derive value from listing on MyGate, it needs to nudge users to look at it beyond just approving visitor entries. Can MyGate make it work?
What happens when former defence officers decide to get into the business of providing security to people residing in apartments or gated communities? Well, they mostly start or join a private-security agency. But when one is also armed with an MBA degree, the gaze is set much beyond the obvious.Vijay Kumar Arisetty, an alumnus of National Defence Academy and Indian School of Business, did something similar. Back in 2015, when he decided to
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