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Best Prime Day TV deals 2021: sales to expect

Prime Day TV deals are the bread and butter of Amazon Prime Day. Sure, you’ll see plenty of Prime Day deals on laptops, apparel, and smart home devices, but Prime Day TV deals will dominate Prime Day 2021. 

It’s worth noting that TV deals are fairly easy to find on any given day. What makes Prime Day TV deals extra special is that they’re among the lowest TV prices you’ll see from Amazon all year. Plus, Prime Day naturally forces Amazon’s competitors to lower their TV prices as well. So you get Prime Day TV deals not just from Amazon, but from the likes of Walmart, Best Buy, and Target. 

Now that Amazon has confirmed Prime Day for June 21 and 22, we’re just days away from the first Prime Day TV deals — so here’s a look at what we can expect from Amazon in the days to come. (Not a Prime member? You can sign up for a free 30-day trial). 

Prime Day TV deals you can shop today

Fire TV sale: deals from $99 @ Amazon
Prime Day TV deals have already started. Amazon is slashing the price of its Fire TVs with deals starting as low as $99. This is a rare price from Amazon, which we’ve only seen during the last Black Friday. Naturally, the lower cost TVs are 720p (which would be great for a spare bedroom or children’s room). 4K Fire TVs start at $219, which is $100 lower than usual. View Deal

Insignia 43″ 4K Fire TV: was $319 now $219 @ Amazon
If you’re looking for the cheapest 4K Fire TV, the buck stops here. Amazon has the Insignia 43-inch 4K Fire TV on sale for $219. This 2020 TV features DTS Studio Sound and a voice remote with Alexa, which lets you control TV functions via voice commands. View Deal

Insignia 55″ F30 4K Fire TV: was $499 now $389 @ Amazon
The Insignia F30 is part of Amazon’s 2021 lineup of Fire TVs. However, it’s already over $100 off. It offers HDR support, DTS Studio Sound, and an Alexa voice remote that lets you control your TV via voice commands. We expect to see more Prime Day TV deals on Amazon’s 2021 line up of Fire TVs in the days to come. View Deal

Fire TV Stick 4K: was $49 now $39 @ Amazon
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa, and play games for just $39.99. View Deal

Amazon Fire TV Stick Lite: was $29 now $24 @ Amazon
Also on sale is the Fire TV Stick Lite, a cheaper version of the Fire TV Stick. This 1080p streamer supports HDR, HDR 10, HDR10+, and HLG, but it lacks Dolby Atmos Audio and dedicated volume/power buttons. Otherwise, this streamer is your best pick if you’re looking for a cheap streamer. View Deal

Amazon Fire TV Cube: was $119 now $99 @  Amazon
Access today’s most popular streaming content with Amazon’s Fire TV Cube. From Netflix to Disney Plus to Sling TV, this Alexa smart device brings the convenience hands-free control of your favorite programs and movies to your living room. View Deal

Prime Day TV deals — predictions for 2021

TVs are among Amazon’s top-selling products on Prime Day. Naturally, Amazon’s own line of Fire TVs tend to get the biggest price drops. According to the retailer, it sold “millions of Fire TV Edition Smart TVs” during last year’s Prime Day. 

So if you’re looking for an inexpensive smart TV, a Fire TV Edition set will be your best best. These TVs have sold for just under $100. The Insignia 24-inch 720p Fire TV, for instance, can usually be found for about $100. It’s likely the 39-inch version of this TV could sell for $99 on Prime Day. 

If you want a TV with 4K resolution and HDR support, Insignia and Toshiba Fire TVs are your best bet. Expect to see models such as the Insignia 50-inch 4K Fire TV drop as low as $299. Meanwhile, the Toshiba 50-inch 4K Fire TV could hit a similar or lower price point.

We also expect to see Amazon Prime Day TV deals on Amazon’s 2021 Fire TVs. The Insignia 55-inch 4K F30 Fire TV is currently available for $499, but could likely see a $50 or $100 price drop. 

Prime Day isn’t just about Amazon TVs. We’ll also see deals on TCL, Hisense, LG, and Samsung 4K TVs. Expect TCL and Hisense to lead the charge in terms of price drops with 50-inch panels selling for under $279. Meanwhile, 70-inch TVs could sell for less than $549. 

How cheap will OLED TVs get on Prime Day

(Image credit: LG)

While the majority of Prime Day TV deals will focus on LCDs, we expect to see a few deals on pricier OLED TVs as well. But don’t expect all of them to come from Amazon. Last holiday season, Best Buy offered the Vizio 55-inch 4K OLED TV for just $899. Amazon doesn’t carry this specific TV, but we predict Best Buy could offer Vizio’s TV at this price point — or less — during Prime Day. Best Buy’s purpose would be to offer better Prime Day TV deals than Amazon itself. 

However, one TV that Amazon does offer is the Editor’s Choice LG CX 55-inch 4K OLED TV. It’s our favorite TV we’ve reviewed and it’s hit an all-time price low of $1,349 at Amazon. (Amazon usually undercuts Best Buy by up to $50). We predict this year’s Prime Day TV deals will bring this TV down to an even cheaper price point. 

Tips for scoring the best Prime Day TV deals

  • Use price checking tools: Our top rule when shopping on Prime Day is to price check everything. We’re big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. For example, if you see the AirPods Pro on sale for $219 on Prime Day, CamelCamelCamel will show you that they hit $169 in November and hit $179 more recently in February. In other words, it exposes fake deals so you can avoid them. 
  • Shop at Amazon’s competitors: Retailers like Best Buy, Target, and Walmart will have anti Prime Day TV deals. They’ll try to undercut Amazon with lower prices or tempting freebies. So if you spot a TV at a price you like, it’s worth price checking that TV at any of Amazon’s top competitors. 
  • Don’t trust Amazon’s reviews: We all read Amazon’s user reviews. However, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it’s become near-impossible for Amazon to keep up. Sites like Fakespot can help you weed our fake reviews from real ones. 
  • Avoid buying refurbished: We’re not fans of refurbished TVs. The main reason is because you never now how “scratched and dented” the TV you’re about to buy really is. Should it not meet your standards, you could be on the hook for return shipping. Unless the savings are massive, we’d simply stay away from refurb TVs. 

Prime Day TV deals vs. Best Buy & Walmart

Amazon isn’t the only retailer with Prime Day TV deals. Rivals Best Buy and Walmart tend to offer equally aggressive TV sales during Amazon’s retail holiday. In fact, last year Best Buy mirrored — and on a few occasions trumped — Amazon’s Prime Day TV deals by price matching Amazon and in a few occasions offering freebies that Amazon wasn’t offering. If you recall, a few years ago Best Buy and Amazon hammered out a deal wherein Best Buy became a certified seller of Amazon’s Fire TV Edition TVs. As a result, they both tend to offer the same prices, although Best Buy at times has better stock of certain models.

Meanwhile, Walmart tends to offer impressive Prime Day TV deals on models Amazon doesn’t promote, such as Sceptre and Vizio. We’ll keep track of every retailer’s deals, but it’s worth noting that when it comes to TVs — Amazon is just one of a few retailers with excellent deals.

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