BGMI makers Krafton invests in this audio content platform

Kuku FM platform provides content creation tools to its users enabling them to create, develop and post content. Offering content in five languages (Hindi, Marathi, Bengali, Tamil, and Gujarati), Kuku FM hosts 150k hours of content across audiobooks, stories, book summaries, courses, and podcasts on its platform. 

Kuku FM’s offering covers a wide range of genres from fiction and nonfiction audiobooks, self-help education titles, entertainment, news, mythology, spirituality, learning and inspirations, stories, poems, and even jingles. With 30k creators, 50% of the content on Kuku FM is exclusive to the platform and only available on Kuku FM. 

Lal Chand Bisu, Co-founder & CEO, Kuku FM said “Kuku FM is pioneering a new category for audio content by bringing premium, unique, and immersive digital audio experiences to our users. We have seen an unprecedented consumption of audio content amongst users in our country with 70% users coming from Tier 2 cities. We are excited to witness the evolution of this genre”. He further adds, “We have great synergy of vision with KRAFTON and are thrilled to have them onboard as an integral investing partner. With this momentum, we are confident about hitting 10Mn active paid users by the end of this year and 50 Mn paid users by 2025.”

Sean Hyunil Sohn, Head of India Division at KRAFTON, Inc. said, “We are very excited to partner with Kuku FM and support them in their journey of building a strong creator and listener ecosystem which continues to grow at an amazing pace creating many unique local IPs .Here at KRAFTON Inc., we strongly believe that Indian IPs and regional Indian languages content growth will unlock next big monetization opportunity not just in India but even globally in the long term and Kuku FM team is best placed to capture this opportunity in the audio category.”