Big Billion push: Flipkart has many firsts this festive season. Some hit the mark, others the sellers
Synopsis
Flipkart has introduced several new features and sales strategies this festive season. But some sellers complain that the e-commerce giant, which is generally gung-ho during this period, has gone hyper-aggressive this time.
An overhaul of its mobile app, a precursor sale event to the flagship Big Billion Days (BBD), and a non-participation penalty for sellers. Flipkart has pulled out all stops to drive sales amid concerns that a shift in consumer preference to offline retail and the overall muted sentiment, coupled with inflationary pressures, could dent e-commerce volumes this festive season. Major e-commerce players, which hold several sale events for four months
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Why ?
![]()
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
![]()
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
![]()
Clean experience with
Minimal Ads![]()
Comment & Engage with ET Prime community ![]()
Exclusive invites to Virtual Events with Industry Leaders ![]()
A trusted team of Journalists & Analysts who can best filter signal from noise
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
