Black Friday 2021 is still a while away, but that doesn’t mean you can’t start getting ready for all the great deals coming later this year. We saw some great Black Friday and Cyber Monday offers available last year, and we’re sure we’ll see more this year too.
However, scouring the internet can be tough. Here at TechRadar, we’re here to help you decipher which deals are worth your time and which offers are better left alone. In this guide, we’ll let you know when you should start looking for the 2021 Black Friday smartwatch deals and where you should start your search.
We’ll also round up the biggest and best smartwatch discounts here when they drop, so if you want to kick back and relax (while still getting a great bargain) just bookmark this page and be sure to return when November rolls around.
Black Friday smartwatch FAQ
When will the best Black Friday smartwatches deals start in 2021?
Black Friday falls on November 26th this year, but we expect to see some tasty discounts before then. Usually, the best discounts are released on the day itself, but in recent years we’ve seen retailers launch their Black Friday deals at the beginning of Thanksgiving week.
You’ll also start seeing some offers crop up as early as October. The best deals often drop near Black Friday itself, but if you’re after a bargain it’s worth paying attention as soon as the first prices are cut on the smartwatch device you want to snag.
If you feel like you need a hand, we’ll be rounding up all the best smartwatch Black Friday deals here, first, so bookmark this page and keep checking back.
Last year, the trend towards earlier deals was even more pronounced thanks to Covid-19 pandemic restrictions in many parts of the world. Smartwatch and other tech prices dropped in late October and stayed low into the first week of December.
According to data from Adobe Analytics, the change last year was because the pandemic accelerated the shift to online shopping, with more than a 50% increase in 2020 compared to 2019. With many brick-and-mortar stores closed, and more people than ever shopping online to stay safe – plus with restrictions causing shipping delays – it made sense for retailers to spread the deals out.
We don’t know if 2021 will be the same, but we recommend having your eyes peeled from late October / early November just to be sure you find the best Black Friday smartwatch deals.
Where will the best Black Friday smartwatch deals be?
You’ll, of course, find the best Black Friday smartwatch deals here as soon as they drop. However, if you want to find the deals for yourself you’ll need to know where to look. If you live in the US or UK, check out our picks below for the best sites to check for Black Friday smartwatch deals when they drop later this year.
You can also check them out now to see what pre-Black Friday prices look like so you know how good the savings really are.
Top US retailers
Amazon: a broad smartwatch selection at great prices
Best Buy: save on a wide range of smartwatches
Walmart: get free shipping on these smartwatches
Top UK retailers
Amazon: often the cheapest smartwatches in the UK
Currys: free delivery, on a wide selection of smartwatches
John Lewis: extended warranties on premium smartwatches
Which smartwatch is best for you?
There are a lot of smartwatches to be on the lookout for during Black Friday 2021, but what wearable devices will be best for you? Here’s a rundown of the top devices to keep an eye on as the discounts appear.
Apple fans will be happy to know that the best smartwatch out there (according to our best smartwatch list) is the Apple Watch SE. The Apple Watch SE comes with some top-end specs, a high-end design and a great range of features that you can’t get on every other smartwatch right now. The battery life could be better, but if you’re looking for good value for money during Black Friday 2021, this is a smartwatch to snag.
Alternatively, Android phone users will want the Samsung Galaxy Watch 3. The Galaxy Watch 3 features a unique rotating bezel that makes navigating around the smartwatch a joy. Its functionality is great too, making this smartwatch perfect if you’re looking for a smartwatch to track your fitness, look good on your wrist and do a whole lot more.
If you’re on a tighter budget, you might want to check out our best cheap smartwatches for 2021, which will likely get even cheaper during Black Friday. The Fitbit Versa Lite currently sits at the top of our list showing the brand can do more than just fitness bands, while the TicWatch E2 shows that you can get something good from brands you might not be as familiar with.
Today’s best smartwatch deals
Last year’s Black Friday smartwatch deals
You’ve missed out on these deals from last year but that doesn’t mean they aren’t worth checking out. That’s because they can give you a hint at what deals we might see on smartwatches in Black Friday 2021.
Expect discounts that are at least as good as these on the selection of devices below, but also keep an eye on how these offers compare to deals you see before Black Friday lands. That way you can decide if it’s worth waiting for the day itself, or snagging an early offer while you can.
Last year’s Black Friday smartwatch deals in the US
Apple Watch SE (44mm, GPS): $309 $289 at Amazon (save $20)
The Apple Watch SE may be a brand new product, but we’ve seen it for lower. However that was a brief deal, so you may have missed it, so if you want the watch this current deal is still worthy. This deal from Amazon allows you to get it with a Sport Band in your color choice of Black, White, or Pink.
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Fitbit Versa 2 40mm smartwatch: $179 $129 at Best Buy (save $50)
Pick up a Fitbit Versa 2 smartwatch (40mm) at a $50 off discount with this Black Friday deal. The Fitbit Versa 2 packs an AMOLED display, sleep and fitness tracking, and up to 5 days of battery life at a compelling price.View Deal
Apple Watch Series 6 (40mm, GPS): $399 $349.99 at Amazon (save $49)
The all-new Apple Watch Series 6 gets a $49 price cut at Amazon in this early Black Friday deal. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking. You must apply the additional $29 discount at checkout to see the full discount.
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Garmin Legacy Hero Captain America: $399.99 $349.99 at Amazon (save $50)
This Garmin smartwatch has a Captain America twist, both in the design (inspired by the Marvel superhero) and in the software, with themed watch faces and more. It’s a good-looking watch even if you don’t like the Avengers, but for fans of the series who also need a great smartwatch, it’s a must-buy.View Deal
Ticwatch Pro 2020: $259.99 $179.99 at Mobvoi.com (save $60)
The 2020 Ticwatch Pro model brought some improvements on its older model, including more RAM to make it operate faster and new military-level durability. It’s a solid Wear OS watch and at this new low price it’s really worth considering.
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Ticwatch S2: $179.99 $101.98 at Mobvoi.com (save $78)
We called the Ticwatch S2 one of the best affordable Wear OS smartwatches available, and that was before this deal cut even more money off its price. It has a rugged-feeling waterproof design and two-day battery life, though it misses some features like NFC.
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Fitbit Charge 4: $149.95 $99.95 at Fitbit.com (save $50)
The Fitbit Charge 4 is an excellent fitness tracker for causal runners and cyclists thanks to its on-board GPS, which allows you to track runs and rides without carrying your phone. The data will sync with the Fitbit app, and can even be uploaded automatically to Strava. At under $100, it’s a steal.
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Fitbit Versa 3: $229.95 $199.95 at Fitbit.com (save $30)
The first watch in the Versa line to offer built-in GPS, the Fitbit Versa 3 is stylish and versatile, offering most of the same features as the flagship Fitbit Sense (above) minus the stress-tracking sensor. It’s a brilliant smartwatch for anyone fitness-minded, and looks great too. This is a great Black Friday deal at Fitbit.com – especially since the Versa 3 only launched a few months ago.
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Fitbit Inspire 2: $99.95 $69.95 at Fitbit.com (save $30)
The FItbit Inspire 2 is a smart entry-level fitness tracker that launched just a couple of months ago. It features all-day heart rate tracking, sleep tracking, workout monitoring, smartphone notifications, and guided breathing exercises – and its battery life is exceptional, lasting up to 10 days between charges. At a hair under $70, it’s a real Black Friday bargain
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Garmin Vivoactive 3: $249.99 $129.99 at Amazon (save $120)
Amazon has matched Walmart’s Black Friday deal on the Vivoactive 3 – one of Garmin’s most stylish sports watches. It features on-board GPS, lots of activity tracking modes, and all-day heart rate monitoring. You can also use it to receive app alerts from your phone, make contactless payments, and reply to text messages (if you have an Android phone).
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Garmin Forerunner 45S: $199.99 $149.99 at Amazon (save $50)
This is a slightly smaller version of the original Forerunner 45 running watch, and is surprisingly feature-packed for the price. It includes not just accurate GPS and optical heart rate monitoring, but also adaptive training plans, stress tracking, Body Battery energy monitoring, and sleep tracking.
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Garmin Approach S40: $299.99 $199.99 at Amazon (save $100)
Amazon has matched Walmart’s Black Friday price on this smart Garmin golf watch. It features a color touchscreen, and is pre-loaded with maps of over 41,000 courses around the world. It automatically records shot distances and locations, and can even be paired with optional Garmin club-tracking sensors.
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Garmin Fenix 6X Pro: $749.99 $586.98 at Amazon (save $163)
This is a turbo-charged version of the original Fenix 6X, with additional training features for runners and skiers, plus extensive golf course maps. There’s no question this is still a very expensive sports watch though, so check out all your options first – the Garmin Forerunner 745 is over $100 cheaper and might well have everything you need.
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Garmin Approach S10: $149.59 $99 at Amazon (save $50)
The Approach S10 is a dedicated golf watch, and a bargain at under $100 for Black Friday. It comes pre-loaded with details of over 41,000 courses, including yardages and hazards, and allows you to keep your score and upload scorecards to Garmin Express. One charge will last up to 12 hours in GPS mode.
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Samsung Galaxy Watch Active 2: $279 $179.99 at Walmart
There’s a $100 discount on the Samsung Galaxy Watch Active 2 as well. You’re picking up a newer model than the original smartwatch above, but not getting quite so many fancy features as seen in the latest generation. However, this is a brand new price low for the nifty fitness tracker which means there’s never been a better time to buy.
This offer is also available at Amazon.
View Deal
Samsung Galaxy Watch 3 – 41mm: $399.99 $339.99 at Amazon
Save $60 on the 41mm Samsung Galaxy Watch 3, available for just $339.99 for the first time ever. That’s an excellent deal on the recent release, offering up powerful fitness tracking and a streamlined smartwatch all in one.
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Samsung Galaxy Watch 3 – 45mm: $429.99 $369.99 at Amazon
There’s a larger screen here in this 45mm Samsung Galaxy Watch 3, and you’re paying $30 more for it. However, this price is also the cheapest we’ve ever seen this model go for – so there’s never been a better time to opt for the larger display.
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Last year’s Black Friday smartwatch deals in the UK
Samsung Galaxy Watch 42mm: £259 £159 at Argos (save £100)
Argos has knocked £100 off the price of the smaller 42mm version of the Samsung Galaxy Watch. Despite its slimmer dimensions, it offers the same features as the 46mm version, including 39 fitness tracking modes, GPS tracking, stress management, and voice controls. This deal applies to the rose gold model.
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Samsung Galaxy Watch 46mm: £279 £179 at Argos (save £100)
The Samsung Galaxy Watch is an impressive smartwatch, and this is a great price for the larger 46mm version. Our reviewer was impressed by its rotating bezel design and focus on fitness tracking and training. If stock runs out at Argos, you can pick it up for the same price at Amazon.
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Samsung Galaxy Golf: £359.99 £259.99 at Argos (save £100)
Argos has knocked £100 off this specialized golf smartwatch for Black Friday. Despite having a range of analog face designs, it features a fully digital display the can be configured to show a host of fitness stats, and comes pre-loaded with Samsung’s premium Smart Caddie app with maps of 40,000 courses.
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Garmin Vivomove Style: £259.99 £189.99 at Argos (save £70)
The Garmin Vivomove is a gorgeous hybrid smartwatch that’s perfect for anyone who finds regular fitness trackers a little bit ugly. It has an analog face with a hidden digital display that reveals vital stats and smartphone notifications at the push of a button. It collects far more data than that though, and pushes a wealth of info on your activity and wellbeing to the Garmin Connect app on your phone. A stunning smartwatch, and a great deal with £70 off at Argos.
Samsung Galaxy Watch Active: £169 £129 at Argos (save £40)
Argos has matched the price of other retailers selling the Samsung Galaxy Watch Active this Black Friday, with the added bonus that you can order it for same-day pickup from an Argos store or Sainsbury’s supermarket. It’s stylish enough for everyday wear, but also packed with features for tracking your workouts and overall wellbeing.
View Deal
Ticwatch S2: £127 £84 at Mobvoi.com (save £43)
This is a really great new price for this watch. We called the Ticwatch S2 one of the best affordable Wear OS smartwatches available, and that was before this deal cut even more money off its price. It has a rugged-feeling waterproof design and two-day battery life, though it misses some features like NFC.
View Deal
Apple Watch 5 | Space Gray| 40mm | GPS + Cell: £499 £386 at Amazon (save £112)
This deal is on the smaller size configuration of Apple Watch 5, but it does come with a cellular connection so you won’t need to bring your phone with you everywhere. With a £112 saving this is a great price cut.View Deal
Fitbit Ionic: £249.99 £149.99 at Amazon (save £100)
This is the best price we’ve seen for the Fitbit Ionic at Amazon, and we reckon it’s unlikely to be beaten on Black Friday itself. This GPS fitness watch features all-day heart rate monitoring, activity tracking, contactless payments, and storage for 300 songs.
View Deal
Apple Watch 5 | Silver | 40mm | GPS + Cell: £499 £389.99 at Amazon (save £109)
Sure you’re not saving quite as much money, but if you prefer a silver model of Apple Watch 5 then you might want to opt for this device anyway. It’s in the smaller sizing of Apple Watch but it does have a cellular connection.
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Michael Kors Gen 4 Women’s Smartwatch: £279 £151.94 at Amazon (save £127)
This price initially dropped to £111, but a 46% saving is still very good on this older Michael Kors smartwatch in red. The watch runs on Google’s Wear OS and is designed for women’s wrists.
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Fossil Gen 5 Men’s smartwatch: £279 £149 at Amazon (save £130)
We gave the Fossil Gen 5 four stars out of five in our review, praising its understated design and long-lasting battery life. This deal saves you loads of money on a Wear OS smartwatch and found it one of the best Wear OS device we’ve used.
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Honor Watch GS Pro: £249.99 £189.99 at Amazon (save £60)
This money off deal is a surprise seeing as the Honor Watch GS Pro just launched. It’s a great rugged smartwatch with loads of fitness features, including loads that are great for wilderness adventurers.
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Samsung Galaxy Watch 3 45mm Titanium: £599 £519 at Amazon (save £80)
If you’re a fan of titanium smartwatches, or have a lot of money to spend on a new watch, this is for you – it’s a super-pricey version of the Watch 3 but this money off makes it a better buy.
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Huawei Watch Fit: £119.99 £89 at Amazon (save £31)
For a newly-launched smartwatch this is a pretty good deal, saving you £31 on a great device. The Watch Fit has plenty of sports features, a lightweight design and long-lasting battery. It was a great price to begin with so £31 off makes it even more tempting.
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Fitbit Charge 4: £129.99 £99.99 at Argos (save £30)
The Fitbit Charge 4 is one of the best fitness trackers you can buy today, and was only released earlier this year. It’s the first Fitbit Charge to feature on-board GPS to track your outdoor activities without a smartphone. It also offers all-day heart rate tracking, sleep monitoring, contactless payments via Fitbit Pay and a lot more, all in a sleek, lightweight watch. We like it a lot, and with £30 off for Black Friday it’s a great deal.
View Deal
Fitbit Versa 2: £169 £129 at Currys (save £40)
The Fitbit Versa 2 is one of last year’s smartwatches, and lacks the built-in GPS you’ll find in the Versa 3, but it’s still an excellent device packed with tools for everyday use and sports tracking. It looks great too, and at £129 it’s a real Black Friday bargain
View Deal
Garmin Fenix 6: £458.53 £359 at Amazon (save £99.53)
This is a huge saving on Garmin’s flagship sports watch, and one we’d been hoping for all year. Our reviewer called the Fenix 6 “the best multi-sport watch you can buy” thanks to its unbeatable outdoor sports tracking, accurate biometrics, and solidly built design. Its main downside at launch was its price, but with almost £100 off, that’s no longer an issue. Very highly recommended.
View Deal
Garmin Fenix 6X Pro: £549 £488 at Amazon (save £61)
This is a turbo-charged version of the original Fenix 6X, with additional training features for runners and skiers, plus extensive golf course maps. The £61 price drop is fairly modest, and there’s no question this is still a very expensive sports watch. The original Fenix 6 is over £100 cheaper, and gives you almost all the same features unless you’re a very keen sportsperson.
View Deal
Garmin Fenix 6S: £424.29 £359 at Amazon (save £65.29)
This is a scaled-down version of Garmin’s flagship Fenix 6, with a 42mm face that’s better suited to smaller wrists. It still boasts all the same features as the larger version, including multi-day batter life in GPS mode, multi-sports tracking, stress monitoring and SpO2 tracking, plus barometric altimeter and thermometer.
View Deal
Garmin Fenix 6S Pro: £581.94 £439 at Amazon (save £142.94)
This is a souped-up version of the classic Fenix 6S, with some added extras for runners and golfers. PacePro tech helps you manage your pace during training runs and races, and CourseView gives you access to over 41,000 golf course maps right on your wrist. That’s a lot to pack into a 42mm sports watch, and this is its lowest price ever at Amazon.
View Deal
See the best smartwatch deals in your region below.
TechRadar is scouring every retailer and rounding up all the top deals over the Black Friday period, and we’ve put all the best Black Friday deals and Cyber Monday deals in easy-to-navigate articles to help you find the bargains you’re looking for.
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