Boost founder announces a new MVNO and a partnership with Verizon
Boost founder Peter Adderton announces a new mobile brand in the U.S. called Mobile X
An MVNO or Mobile Virtual Network Organization is a company that doesn’t own its own network and uses the networks belonging to major carriers like Verizon, AT&T, and T-Mobile. The MVNO charges customers more than it pays for the use of the network to make a profit.
According to the press release, “MobileX looks to attract displaced and mistreated wireless customers looking for a new home by offering simple, great value prepaid wireless services and experiences. Enabled by a host carrier partnership with Verizon Wireless and supported by XO.1, Mobile X Global’s proprietary cloud platform, and an AI-powered on-device application, MobileX will offer every customer their own unique service and ensure they only pay for what they use.”
Adderton says, “Mobile X Global will deliver an incredibly intuitive, easy-to-use and real-time proprietary platform that truly puts the power in the hands of the consumer. Now they can choose what they want, when they want, and only pay for what they need. The innovations in our cloud-based platform enable unprecedented levels of customization and flexibility.”
MobileX will allow consumers to use one number and one wireless service to communicate across borders
Marco Turco, VP of Wholesale at Verizon Consumer Group also threw the carrier’s two cents in. “At Verizon, we are relentlessly focused on the customer, and MVNO partners like Mobile X Global are an integral part of our wholesale strategy to deliver the experiences and value consumers need and want. We are excited to see Mobile X Global’s forward-thinking vision come to life on our network.”
Mobile X Global will have some more news to announce over the upcoming months related to its U.S. launch plans, growth in global markets, and its proprietary platform. It will be interesting to see how Adderton can bring a technological change to the MVNO industry that will allow consumers to use one number and one wireless provider to communicate across borders.
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