Can India beat China in iPhone manufacturing? It first needs to create stickiness Apple can’t ignore.
Synopsis
Apple is selling more phones in India than before. The country is also key to Apple’s China+1 sourcing strategy. But China has deep manufacturing roots. For India to become a true alternative, it must create a sub-assembly value chain rather than doing just contract manufacturing.
Tim Cook has India on his mind. The other day, the Apple CEO lauded filmmaker Vishal Bhardwaj’s 30-minute film Fursat, shot entirely on iPhone 14 Pro and released on YouTube, for its cinematography and choreography. “It explores what might happen if you could see into the future,” Cook tweeted on February 5. Just a few days earlier at the December quarter results meeting with analysts, Cook shared that the iPhone maker had achieved an all-time
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