CARS24, the e-commerce platform for pre-owned vehicles, has unveiled its tech mascot for the brand, CAR-LEE. As the name suggests, the tech mascot is inspired from the legend Bruce Lee. The company launched CAR-LEE on the occasion of National Technology Day (May 10).
CAR-LEE aims to offer one-stop solution to handle all obstacles and pain points of the pre-owned car industry, making the car buying journey a hassle-free experience for customers. “The tech mascot will be an integral part of the company as it will bring light to the tech-driven and customer-focused approach at CARS24 and will be visible in many different forms,” said the company in a statement.
Commenting on the CAR-LEE launch, Jitendra Agrawal, Global CTO, CARS24 said, “The pre-owned car industry, especially in India, has transformed into a more organised industry on the back of tech integrated solutions and strong e-commerce offerings. Trust and quality are two important cornerstones in the used car industry that CARS24 is providing to its customers on the back of a strong technology backbone. Our customer-friendly, tech CAR-LEE is more than just a mascot, CAR-LEE represents the seamless tech-integrated customer experience that we proudly offer to our customers.”
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