Synopsis
While the global market offers enticing opportunities for growth, both for market leaders like Tencent Holdings and NetEase and for smaller players with niche content, companies face the challenge of creating products tailored to each region’s culture and regulations, as well as fierce competition.
Guo YingzheIt’s been a bitter year for China’s video game studios.Their key home market has chilled, as tougher regulation and a sluggish economy led sales to drop 1.8% year-on-year in the first half to 147.8 billion yuan ($21.4 billion). The games have gotten a warmer reception overseas, where revenue for China-developed games rose 6.2% in the period. But that was down from growth of 11.6% in the first half of 2021.There were a few bright
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