Disney Plus reveals how much time you’ll spend watching ads on its ad-supported tier
An interesting fact is that, because Disney Plus’s content is deemed brand-safe, advertisers are particularly interested in placing their ads on the platform. According to ad buyers, Disney Plus wants to charge advertisers about $50 to $60 for reaching 1,000 viewers, though it’s worth noting that Disney has made no official comment on pricing. The alleged figures aren’t that bad and are close to what other top streaming services are charging, but advertisers won’t be able to choose what programs their ads appear on, so in that context, the pricing can be viewed as expensive.
The thing that worries us the most is that, with the launch of its ad-supported tier, Disney Plus is likely to increase its ad-free plan as well. During a recent Disney earnings call, Bob Chapek, Disney’s Chief Executive Officer, hinted that such a thing is very likely to happen. In response to a question about whether the firm plans to increase the price of its streaming service following the debut of the ad-supported plan, Chapek said that as the company invests more in producing better content, it will also be able to raise the price of its ad-free plan.
We hope that Disney Plus will soon announce when it will release its ad-supported tier. But until then, your cheapest option to watch the hit series Moon Knight — if you haven’t already — is $7.99 per month.Enable GingerCannot connect to Ginger Check your internet connection
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