Early tech adopters expect use of internet-based solutions to address climate change by 2030: Ericsson ConsumerLab
The latest annual report from Ericsson ConsumerLab, called “Life in a Climate-Impacted Future,” found that 99% of over 15,000 global early technology adopters expect to be proactively using the internet and connectivity-based solutions by 2030 to address the impact of climate change personally.
The report also found that 83% of respondents believe the world will have reached or surpassed the 1.5C rate of global warming deemed by international agreements as the limit above which more extreme weather events and negative climate consequences are likely.
55% of early adopters in metropolitan areas believe that climate change will have a negative impact on their lives and expect to turn to connectivity solutions as countermeasures.
Main concerns include the cost of living, access to energy and material resources, and the need for safe and reliable connectivity in turbulent times and chaotic weather. 59% of respondents believe that innovation and technology will be crucial to address everyday challenges caused by climate change in the 2030s.
The report from Ericsson ConsumerLab found that the vast majority of early adopters not only believe that climate change is happening, but also that its results will have a greater impact on their lives in the 2030s than it does now.
While the personal economy and lifestyle interests will be the top service adoption drivers for the survey respondents in the 2030s, possible new large-scale collective behaviors may result in big changes from daily life as we currently know it. Respondents expect that moving away from ‘clock time’, such as the ‘traditional’ nine-to-five working day and routines, could be a key driver of the No-Rush Mobility trend, and a society organized around energy use peaks and troughs, rather than clock-time, could become common.
Respondents also expect the role of AI to extend into consumer behavior, for example, to help shoppers reduce their material consumption impact by using digital alternatives to physical products.
As per the research the climate change and rising costs of living in the future will impact consumer behavior. Consumers will use digital services to control the costs of food, energy, and travel.
A reliable internet connection will become more important as extreme weather events increase. Schedules may become more flexible as climate regulations and energy efficiency change.
AI will be used to protect consumers during unpredictable weather. Corporate carbon footprint constraints and digitalization will shape work routines. Smart water services will be used to conserve and reuse water.
Digital energy-sharing services may alleviate rising energy costs, and energy could become a currency.
Meanwhile, Digital replacements may become status markers, and the dematerialization of consumption habits will accelerate. Experiencing nature in urban areas without traveling may become standard. 10) Consumers will find ways to bypass stricter environmental restrictions through online hacking apps.
The report also found that 83% of respondents believe the world will have reached or surpassed the 1.5C rate of global warming deemed by international agreements as the limit above which more extreme weather events and negative climate consequences are likely.
55% of early adopters in metropolitan areas believe that climate change will have a negative impact on their lives and expect to turn to connectivity solutions as countermeasures.
Main concerns include the cost of living, access to energy and material resources, and the need for safe and reliable connectivity in turbulent times and chaotic weather. 59% of respondents believe that innovation and technology will be crucial to address everyday challenges caused by climate change in the 2030s.
The report from Ericsson ConsumerLab found that the vast majority of early adopters not only believe that climate change is happening, but also that its results will have a greater impact on their lives in the 2030s than it does now.
While the personal economy and lifestyle interests will be the top service adoption drivers for the survey respondents in the 2030s, possible new large-scale collective behaviors may result in big changes from daily life as we currently know it. Respondents expect that moving away from ‘clock time’, such as the ‘traditional’ nine-to-five working day and routines, could be a key driver of the No-Rush Mobility trend, and a society organized around energy use peaks and troughs, rather than clock-time, could become common.
Respondents also expect the role of AI to extend into consumer behavior, for example, to help shoppers reduce their material consumption impact by using digital alternatives to physical products.
As per the research the climate change and rising costs of living in the future will impact consumer behavior. Consumers will use digital services to control the costs of food, energy, and travel.
A reliable internet connection will become more important as extreme weather events increase. Schedules may become more flexible as climate regulations and energy efficiency change.
AI will be used to protect consumers during unpredictable weather. Corporate carbon footprint constraints and digitalization will shape work routines. Smart water services will be used to conserve and reuse water.
Digital energy-sharing services may alleviate rising energy costs, and energy could become a currency.
Meanwhile, Digital replacements may become status markers, and the dematerialization of consumption habits will accelerate. Experiencing nature in urban areas without traveling may become standard. 10) Consumers will find ways to bypass stricter environmental restrictions through online hacking apps.
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