Elon Musk officially launches $8/month Twitter sub with blue checkmark

Twitter has officially launched its $8/month subscription service that includes an overhaul to the verification process.

Elon Musk, who officially acquired the social media giant last week, quickly got to work on a way to monetize how people obtain the blue checkmarks.

Now, those who pay the $8 monthly fee can receive the same checks that were previously given to public figures, including celebrities, businesses and journalists.

However, the check is simply available for purchase through the new subscription. As part of a new update, iOS users are told they can sign up now to receive the blue checkmark next to their names, “just like the celebrities, companies and politicians you already follow.” (It’s unclear when it’s rolling out on Android.)

Critics have previously expressed concern that such a system would dilute the intended meaning of verification, which was to combat impersonations and fake news. It remains to be seen what will happen now that anyone can get a check.

Musk’s first week as head of Twitter has been met with significant controversy, including his sharing of a conspiracy theory related to the assault of Paul Pelosi and the layoffs of half of Twitter’s staff.