Elon Musk sends a message to advertisers leaving Twitter – Times of India

In an attempt to woo and seemingly show advertisers that Twitter is on its path to becoming “the most respected advertising platform in the world”, Elon Musk has shared a number of tweets that suggest growth in monetizable daily user (mDAU) and usage since he took over the platform.
In two different tweets, Musk said that “Twitter usage is at an all-time high lol” and he just hopes “the servers don’t’ melt” – sending a message to advertisers leaving Twitter. As per a report by The Verge, Twitter’s monetisable daily user (mDAU) growth has accelerated to more than 20 per cent. Twitter’s largest market, the US, is also said to be “growing even more quickly.” The Twitter overlord also shared two graphics showing global as well as US mDAU rolling 7-day average for Q3-Q4 2022.
Twitter FAQ for advertisers also reportedly suggest that the “levels of hate speech remain within historical norms, representing 0.25% to 0.45% of tweets per day among hundreds of millions.”

Musk also claimed in a separate tweet that Twitter user numbers “have increased significantly around the world since the deal was announced. And these are very early days. As Twitter becomes by far the most reliable source of truth, it will be indispensable.”
Advertisers leaving Twitter
Soon after Twitter came under Elon Musk, brands started stopping advertising on the platform. In fact, Musk confirmed a drop in revenue in a tweet saying, “Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America.”
General Mills, General Motors, Stellantis NV, and Volkswagen AG are among those who have stopped advertising on Twitter. While some are pondering over stopping advertising, a few of the brands are sticking to advertising on the platform.