Explained: What is MGVerse and how will it help buyers – Times of India

MG Motors has partnered with Metadome.ai to announce its new web-based, photorealistic metaverse named MGVerse at Auto Expo 2023. This platform claims to improve customer experiences across all channels — web, app, and in-store. MGVerse will have an arena and will come equipped with an expansive virtual world. This platform will offer various experiences including — an avatar zone, a creator zone consisting of a multi-car showroom with a 3D car configurator and an opportunity to experience virtual test drives. Moreover, the MGVerse will also bring a replica of the MG pavilion at Auto Expo 2023. This will allow enthusiasts to visit the Auto Expo virtually from their homes.
MGVerse: Availability
Interested users can access the immersive experience of the latest metaverse platform by visiting MG Motor’s website. The company claims that MGVerse is even accessible through all devices. MG Motors also mentioned that the platform will set a benchmark in how automotive brands should interact with their customers by delivering improved experiences.
How will this partnership help MG Motors
MG Motors’ latest partnership will allow the company to access Metadome’s flagship automotive platform, Autodome. The automaker will also be able to extend its reach to new-age buyers by using Metadome’s cloud streaming technology.
What is Autodome
Metadome claims that its flagship automotive platform, Autodome, is the world’s only web-based platform that offers improved customer experiences and comes with multiple cloud-based photorealistic 3D and XR applications. Autodome helps automakers to drive awareness, engagement, and bookings among new-age automotive consumers. This platform also helps in accelerating the XR and Metaverse adoption among car makers.

How other car makers use Autodome
In 2022, Mahindra used Autodome to unveil its first e-SUV, XUV400 in the metaverse. XUV400Verse is also a cloud-based photorealistic and interactive brand showroom that offers several features including – gamified virtual test drives, a hyper-realistic 3D car configurator with multiplayer capabilities and a feature to book cars for an actual test drive.
The platform has also helped in creating enhanced customer experiences for leading global automotive brands. This includes an inventory-less dealership solution for MG Motor, Web-AR experience (that allows consumers to augment and compare variants) for Royal Enfield‘s Super Meteor 650 and Hunter, and a web-based Virtual Showroom with in-built 3D configurators for Tata Motors and Lexus.
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