Facebook in panic mode as most iPhone users have opted out of tracking
How is Facebook planning to combat the oh-so-vital tracking functionality that’s hindering its ad business? It seems Mark Zuckerberg’s company is working on “new advertising features that require less data to measure an ad’s success.” It seems that Facebook is also exploring other methods of delivering ads based on collecting data that’s stored on an user’s iPhone.
“Apple’s policy is hurting the ability of businesses to use their advertising budgets efficiently and effectively, and the limitations being created are driven by Apple’s restrictions for their own benefit,” a Facebook salesperson revealed. “We believe that personalized ads and user privacy can coexist.”
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