Fake reviews on Amazon, Flipkart and other online shopping websites: 10 verification tips issued by BIS – Times of India

The Union Minister of State for Consumer Affairs, Food and Public Distribution, Ashwini Kumar Choubey in a written reply to a question in Lok Sabha informed that the Bureau of Indian Standards (BIS) has notified framework on ‘Online Consumer Reviews — Principles and Requirements for their Collection, Moderation and Publication’ on November 2022 for safeguarding and protecting consumer interest from fake and deceptive reviews in e-commerce. The standards are voluntary and are applicable to every online platform which publishes consumer reviews. The guiding principles of the standard are integrity, accuracy, privacy, security, transparency, accessibility and responsiveness.
The standard prescribes multiple methods to verify whether the review author is a real person and confirm the identity of the review author. These include:
* Verifying the email address by sending one or more emails and awaiting a response;
* Verifying the review author’s domain name and email address extension in comparison with the online review subject and/or the name of the evaluated product or service;
* Sending an email that asks the review author to confirm their registration by clicking on a link;
* Verification by a programme that protects websites;
* Verification by telephone call or SMS;
* Verification of identification by Single Sign-On (SSO);
* Verification of identification by geolocation or IP address;
* Verification by the review administrator that the review author’s email address is valid prior to publishing a first review; and
* Verification by using a single user per email address; and
* Verification using the captcha system.

The company is required to develop a written code of practice, communicated and made available to all management and staff, which outlines how the standard and the guiding principles in it will be met and maintained.