In a tweet, the new owner of Twitter said that when Kylian Mbappe scored the second goal for France equalising Argentina’s tally, the social media platform saw 24,400 tweets per second which is the “highest ever for [a] World Cup!”
24,400 tweets per second for France’s goal, highest ever for World Cup!
— Elon Musk (@elonmusk) 1671382522000
Musk also tweeted multiple videos and photos while watching the football match live from Lusail Stadium in Qatar. The World Cup has been a great deal for Musk because the global event has garnered much interaction and traffic on Twitter. This is expected to help the company, which is struggling due to less advertising, boost its revenue.
Twitter has garnered much footfall during the previous iterations of the sporting event. The 2014 World Cup in Brazil boosted Twitter’s second quarter revenue and in 2018, the event helped the platform get as many as 115 billion impressions, as per a report by Market Watch.
Previously, Twitter recorded almost 20,000 tweets per second during one of the group stage games on November 23. Morocco played against Croatia, Germany vs Japan and Spain against Costa Rica. At that time, Musk also thanked the Twitter team for “managing record usage.”
JioCinema: Digital viewership overtakes TV for FIFA World Cup
Meanwhile, JioCinema – which facilitated live streaming of the FIFA World Cup Qatar 2022 in India – says that 32 million viewers tuned in to the app to watch the match on the final day of the tournament. It also became the most-watched global sports event on digital without India’s participation.
Google Search’s 25-year-old record broken, says Sundar Pichai
Alphabet and Google CEO Sundar Pichai Argentina-France FIFA World Cup 2022 final broke Google Search’s 25-year-old record.
“Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup, it was like the entire world was searching about one thing!” Pichai tweeted.
Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup , it was like the entire wor… https://t.co/uq8v2syhBm
— Sundar Pichai (@sundarpichai) 1671423778000
Apple CEO Tim Cook congratulates Argentina
Not only Elon Musk and Sundar Pichai, Apple CEO Tim Cook also tweeted about the game. “One of the greatest games I’ve ever seen. Congratulations Argentina!” he posted.
One of the greatest games I’ve ever seen. Congratulations Argentina!
— Tim Cook (@tim_cook) 1671386864000
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