Flipkart and eDAO are bringing Flipverse, a virtual shopping experience on Metaverse: Here’s how that works | Digit

Flipkart is spicing up the shopping experience for its users with the new Metaverse initiative. It is called Flipverse and is described as “a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on Flipkart App”. So, even if you can check out products or say do window shopping, the final checking out process will be done through Flipkart only. The eCommerce giant has shaken hands with eDAO, a Polygon-incubated organization, for materializing this new platform. 

How to use Flipverse?

uıddıןℲ Ridiculous!

You’re about to #GetFlipped in a day! pic.twitter.com/CZs0T2VAFh

— FireDrops by Flipkart (@0xFireDrops) October 16, 2022

Flipverse UI also offers 2D static product catalogs but they would be exhibited in 3D-rendered store displays. You, the user will get to ‘walk’ around the store and browse. Besides products, Flipverse will also try to entice visitors with games, contests, launch events, mystery boxes, and feature drops. So, you see how this Web 3.0 interface differs from the much more traditional Web2.0 based Flipkart that we are used to.

Where to access Flipverse?

Flipverse will be available on FireDrops, an eCommerce platform within Flipkart. Phase 1 of Flipverse is currently being rolled out on Android only. That means you can find it on the Flipkart app for Android or via web browsers. 

Which all branded products will be available on Flipverse?

So far, brands like Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, and Butterfly India are coming to Flipverse.

Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said, “The future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the significant revolutions in this arena with immense potential. The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India. By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting.”

Sandeep Nailwal, Co-Founder of Polygon, said, “While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I’m proud that this activation is taking place on Polygon.”  

Anand Venkateswaran, CEO of eDAO, said, “A metaverse must enable a tangible connection for consumers with brands and creators. It must function as a portal to new experiences  and engagement loops. With partners like GuardianLink and Surreal Events, Flipverse does all this in just its first iteration. Flipverse can unlock much value over time, but for Diwali, we simply optimized for delight. Bringing creative and technical heft to Flipkart’s vision is a privilege for eDAO.”

We are all set to ̶r̶o̶l̶l̶ ̶o̶u̶t̶ flip out a new experience for you!

Stay tuned to know what’s flippin’.#Noise #GetFlipped pic.twitter.com/Z1meiJIBaw

— Noise (@gonoise) October 15, 2022

“The emergence of future-forward technologies has become key to creating new and engaging experiences for users in the new-age era. As a brand that breathes innovation, we are thrilled to be part of Flipkart’s Virtual World and set up virtual stores to showcase our lineup, giving our users an enthralling experience of navigating through the world in personalized avatars. Noise is driven by consumer-centricity at its core and we are always on the lookout for avenues that help us further elevate the bar of consumer engagement. Flipkart’s Virtual World will help add a new meaning to consumers’ purchase journeys and I am certain that users would love their experience while shopping for their favorite Noise devices on the Flipkart app”, said Gaurav Khatri, Co Founder, Noise.

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