Flipkart launches Health+ vertical: But it has its task cut out

Last year, Flipkart made a tentative entry into the lucrative but highly competitive online pharma and health space. It entered into some kind of understanding with online pharma company 1 mg. But it was a short-lived partnership as the company was later taken over by Tata, which is slowly but surely making its presence felt in e-commerce. 

But undeterred, Flipkart is now making fresh moves in the healthcare sector through the launch of Flipkart Health+. As part of this development, it has signed agreements to acquire a majority share in Sastasundar Marketplace Limited which owns and operates SastaSundar.com, an online pharmacy and digital healthcare platform. It has a network of more than 490 pharmacies.

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