Flipkart’s Flipverse is a cautious attempt to test the metaverse and Web3 space. Is it good enough?
Synopsis
During the festive season, Flipkart ran a pilot of its metaverse, named Flipverse, for a week under Flipkart Labs. This comes after NFT airdrops on FireDrops in partnership with Nothing phone and digital treasure hunt. The larger focus is bringing Web3 to the masses. But the Web3 fraternity isn’t convinced. How serious is Flipkart about its Web3 strategy?
Three weeks ago, Walmart-owned e-commerce giant Flipkart launched its metaverse platform, Flipverse, for a limited period during festive season sales. Going by the executive commentary, the company sees itself as a platform introducing Web3 to the masses and this experiment will help them gauge user interest. Flipkart is looking to attract more Gen Z user base, the generation more active, and open to newer technologies and experiences like the
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