Google has announced the global rollout of a new My Ad Center on Search, YouTube and Discover. With this feature, users around the world will have the choice to see more of the brands and topics they like and less of the ones they don’t either directly from the ads or from the center.
Users can choose to block sensitive ads, and learn more about the information used to personalise their ad experience and control it based on preferences, said Google. Users will also have the ability to turn off ads personalization completely from easy-to-find controls on My Ad Center. The option to turn off personalised ads in My Ad Center applies to ads users see on and off Google, and will automatically apply on any device where they are signed in to their Google account.
In a blog post, Jerry Dischler, VP/GM, Ads, said, “Online advertising doesn’t need to be confusing or out of your control. My Ad Center builds on our responsibility to strengthen the ways we keep users in control of their ad experiences, while ensuring that every day, people are safer with Google.”
My Ads Center: Key features
The key new features of My Ads Center include:
More controls for activities used to personalise ads: My Ad Center expands Google’s privacy controls to allow users more direct control over which data sources, specifically Web & App Activity and YouTube History, are used to personalise their ads across Google Search, YouTube, and Discover.
Expanding user control for sensitive categories: In My Ad Center, users have the ability to see fewer ads in five sensitive categories, including alcohol, dating, gambling, pregnancy and parenting, and weight loss. Before, this feature affected ads shown on YouTube and Display. Now, it expands to ads shown on Search and Discover.
Advertiser pages: For more transparency, Google is enhancing ad disclosures with new advertiser pages. Users can access these disclosures in the new My Ad Center panel and see the ads a specific verified advertiser has run over the past 30 days. When not signed into Google, one can still control preferences in Ad Settings.
Users can choose to block sensitive ads, and learn more about the information used to personalise their ad experience and control it based on preferences, said Google. Users will also have the ability to turn off ads personalization completely from easy-to-find controls on My Ad Center. The option to turn off personalised ads in My Ad Center applies to ads users see on and off Google, and will automatically apply on any device where they are signed in to their Google account.
In a blog post, Jerry Dischler, VP/GM, Ads, said, “Online advertising doesn’t need to be confusing or out of your control. My Ad Center builds on our responsibility to strengthen the ways we keep users in control of their ad experiences, while ensuring that every day, people are safer with Google.”
My Ads Center: Key features
The key new features of My Ads Center include:
More controls for activities used to personalise ads: My Ad Center expands Google’s privacy controls to allow users more direct control over which data sources, specifically Web & App Activity and YouTube History, are used to personalise their ads across Google Search, YouTube, and Discover.
Expanding user control for sensitive categories: In My Ad Center, users have the ability to see fewer ads in five sensitive categories, including alcohol, dating, gambling, pregnancy and parenting, and weight loss. Before, this feature affected ads shown on YouTube and Display. Now, it expands to ads shown on Search and Discover.
Advertiser pages: For more transparency, Google is enhancing ad disclosures with new advertiser pages. Users can access these disclosures in the new My Ad Center panel and see the ads a specific verified advertiser has run over the past 30 days. When not signed into Google, one can still control preferences in Ad Settings.
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