How OnePlus, Apple, Noise and others performed in India’s smartwatch market during the past three months

By Scott Marlette Last updated Nov 11, 2021

Smartwatch sales in India are surging. According to Counterpoint Research, the smartwatch market in the country registered its highest-ever shipments during the third quarter of 2021 to have a record quarter-on-quarter growth of 159%. In year-on-year terms, the growth stood at 293%. The top three brands — Noise, Boat and Fire-Boltt — contributed to almost two-thirds of the total market with their affordable models. OnePlus and Apple did good in the above Rs 10,000 and Rs 20,000 smartwatch segment. Here are how all the key brands performed in the India’s smartwatch market in the past 3 months.

Noise: New models worked

Noise grew 231% year-on-year and 141% quarter-on-quarter during Q3 2021, capturing 25% of the market. Noise has a well-balanced portfolio with multiple models. Its newly launched devices had a 43% share in its total shipments during the quarter.

Boat: Boat Storm emerged as one of the best-selling models in the market

Boat grew 132% quarter-on-quarter with 24% market share. Its Boat Storm remained the best-selling model in the market and alone had a 17% share in the overall smartwatch market. It led the market in the most competitive price band of Rs 2,500-Rs 3,000.

Fire-Boltt: Leads sub-Rs 2,000 smrtwatch segment in India

Fire-Boltt had a stong quarter with 394% quarter-on-quarter growth. It was the fastest growing smartwatch player in this quarter. Fire-Boltt had seven new launches in Q3 2021, which helped it gain the third spot in the market with a 17% share. It led the market in the Rs 2,000 and below segment. It also roped in cricketer Virat Kohli as its brand ambassador just before the festive sales in October.

Realme: Watch 2 line-up made 70% of the company’s sales

Realme made a comeback with the refreshed Watch 2 line-up. The brand registered 267% quarter-on-quarter growth, taking the fourth spot in the market with a 7% share. The Watch 2 series contributed to more than 70% of Realme’s shipments in the quarter.

Amazfit: Topped the market in the Rs 5,000-Rs 10,000 price segment

Amazfit grew 54% quarter-on-quarter and more than four times in year-on-year terms. It topped the market in the Rs 5,000-Rs 10,000 price segment. Amazfit hosted its Brand Day Sales in September and introduced the premium Zepp Z model in the Indian market. The GTS 2 Mini was its most popular model during the quarter.

Samsung: Galaxy Watch Active 2 remains popular

Samsung grew 153% quarter-on-quarter and 40% year-on-year in Q3 2021. It introduced the Galaxy Watch 4 series with Wear OS during the quarter. The Galaxy Watch Active 2 remains popular and contributed to more than half of Samsung’s shipments in Q3 2021.

Apple: Leads Rs 20,000 and above price band smartwatch segment

Apple had a great quarter with 289% quarter-on-quarter growth. Its major contribution came from the SE series launched last year. Even the Series 3 contribution remained high. It led the market in the Rs 20,000 and above price band.

OnePlus: Leads in the Rs 10,000-Rs 15,000 price smartwatch segment

OnePlus remained stable and continued to lead in the Rs 10,000-Rs 15,000 price band with its OnePlus Watch.

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