How the Kia logo led to thousands of ‘wrong’ Google searches – Times of India
What it perhaps it didn’t anticipate how it will look to others. Ashwinn Krishnaswamy, who runs an ad agency, in a tweet highlighted how the Kia logo is making people search with the wrong keyword on Google (so much for SEO keywords!).
the new kia logo is so unreadable that at least 30k people a month search for the “KN car” ever since its debut https://t.co/jRj25JoAPp
— Ashwinn (@Shwinnabego) 1668725776000
In a tweet, Krishnaswamy pointed out that the new Kia logo is “so unreadable” that at least 30,000 people per month search for “KN car” instead of Kia car.
A report by The Drive further delves deep into the search trends of “KN” car. The search trends, as per The Drive, also reveal people search for “what car brand is kn” or “what is kn car” or “what kind of car is kn”.
Interestingly, when one does search for “kn car” on Google or other search engines, it’s Kia that pops up as the first or second result. We aren’t sure if Kia actually intended this but the good thing for the brand is that people still end up going to Kia-related links.
Last year also, it was reported that on Reddit there was a spike about people asking about “Km” car.
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