Adding links to your TikTok bio is an excellent opportunity for brands and creators to drive traffic to their websites. After all, TikTok has over one billion eyes scrolling through the platform’s content. All you need is a free business account to get set up. Here’s how to add a link to your TikTok bio.
Read more: How to add text to your TikTok videos
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To add a link to your TikTok bio, you’ll need to switch to a Business account. After that, tap Edit Profile to add a website to your bio.
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How to switch TikTok to a Business account
Users with professional accounts have access to more features, such as content analytics and trend placements. For our purposes, it also allows you to add links to your bio to help drive traffic to your website. Best of all, setting up a business account is free, so you have nothing to lose.
Firstly, navigate to your profile and select Settings and privacy.
Adam Birney / Android Authority
Adam Birney / Android Authority
Then tap Switch to a Business account.
Adam Birney / Android Authority
You’ll be asked to choose the category that best describes your account. This will be kept private and help TikTok suggest strategies to reach your intended audience.
How to add a link to your TikTok bio
Once you’ve created your Business account, you’ll receive a welcome message from TikTok. Tap Edit Profile.
Adam Birney / Android Authority
Here, you can add your business website and email. You can also list any associated non-profit organizations.
Adam Birney / Android Authority
If you don’t see the options available, you may need to register your business. To do so, tap Business suite from the Settings menu on your profile.
Adam Birney / Android Authority
Select Business registration.
Adam Birney / Android Authority
You’ll then need to provide various details to verify your business. Once done, you should see the option to add a link to your TikTok bio. The website will appear on your profile page like so:
Adam Birney / Android Authority
You don’t need any specific amount of followers. All you need is a business account, which thankfully is free. Learn more in our guide.
Where is the link in bio on TikTok?
You can find a clickable link on the TikTok accounts profile page. See our guide for an example.
Why can’t I put a link in my TikTok bio?
You first need a TikTok Business account and then may need to verify your business to add a website to your bio.
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