How to make a Reel on Instagram

If you’re an avid TikTok user, you probably have a pretty good idea of what Instagram Reels are all about. Reels are short videos that you record, edit, and post directly through the platform. This, of course, was a format made famous by TikTok. You can set them to music, or—and this is something often seen with YouTubers and content creators—you can promote a piece of content found on another platform. For example, if you want more attention on your YouTube videos, you can show a quick clip as a Reel, then direct viewers to the full video afterward. Let’s quickly go over how to make a Reel on Instagram.

Read more: How to post a GIF on Instagram

In 2020, Instagram introduced Reels as somewhat of a response to TikTok. While TikTok had already become quite popular, its audience grew exponentially in the wake of that first COVID quarantine season. Instagram created Reels to retain the attention of its users who were starting to use TikTok more.

Like TikToks, Reels are short, engaging videos that can last up to 60 seconds long. Unlike standard video posts, these have their own designated category and can be found much more quickly by others who may not even follow you. There’s even an exclusive tab for them at the bottom of the Instagram interface.

How to make a Reel on Instagram

Open the Instagram mobile app on your Android or iOS device. Tap Your story from the home screen or swipe in from the left to open the Instagram camera. From the options at the bottom, press Reel.

Press the capture button in the middle to record your Reel. If you want to add any effects or music, you can do so here or in the editing process afterward.

If you want to, go ahead and add music and effects to your Reel, then press Preview. This will allow you to watch a preview of your short video and add any final changes before you go ahead and post it. When ready, tap Next.

Add a caption, profile image, and tags. If you have music and wish to rename the audio, you can do so here as well.

Scroll down and press Next. Press the blue Share button in the following pop-up to post your Reel. Once posted, your Reel will be viewable by all other users from the Reels tab at the bottom of the app.

Read more: How to add a link to your Instagram story

FAQs

How long are Instagram Reels?

Reels are typically short videos that last around 15 seconds long. However, they can extend up to a maximum of 60 seconds in length.

Can you post Reels from your desktop PC?

Unfortunately not. Reels are a feature currently exclusive to the mobile version of the app.